Awardco · 21 hours ago
Executive Director, Sales Development Representatives
Lindon, Utah
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expAwardco is reimagining the workplace to be more rewarding, supportive, and fun for everyone. The Executive Director, Sales Development Representatives will be a critical leader in the Sales Department, responsible for driving the success and efficiency of the Sales Development Representative organization, managing and mentoring a team, and designing training programs to develop SDRs into future Account Executives.
B2BEmployee BenefitsHuman ResourcesSaaS
Responsibilities
Design and execute comprehensive sales training and enablement programs for SDRs focused on both immediate success in pipeline generation and long-term readiness for promotion to Account Executive (AE)
Oversee both the Inbound and Outbound SDR motions
Partner with key stakeholders across Marketing, Finance, and HR to streamline communication and meet shared business objectives
Work cross-functionally with Marketing and Product teams to align messaging, campaigns, and lead qualification criteria
Lead the recruiting, interviewing, and onboarding process for new Sales Development Managers and provide input for new SDR hires
Manage, mentor, and coach the Sales Development Manager team, ensuring they are effectively leading, developing, and motivating their respective SDR teams
Develop and implement standardized processes, metrics, and best practices across the entire SDR organization to maximize efficiency and performance
Collaborate with Sales Operations to analyze SDR performance data, identify bottlenecks, and implement solutions to optimize conversion rates and productivity
Establish and manage a robust SDR-to-AE career path and talent development framework, ensuring a consistent and high-quality flow of internal candidates for AE roles
Set and manage the SDR department's pipeline generation goals, forecasts, and budget, ensuring alignment with overall company sales objectives
Instill a culture of continuous improvement, accountability, and high performance within the SDR team
Maintain a deep understanding of the employee recognition industry and Awardco's revolutionary product to effectively guide and train the team
Qualification
Required
5+ years of progressive SDR Management Experience overseeing large or multiple Sales Development teams
Demonstrated experience in implementing and running a successful SDR-to-AE promotion and development program
Proven track record of exceeding pipeline generation targets and improving SDR productivity
Strong verbal and written communication skills with the ability to present complex information clearly
Expertise in utilizing CRM (e.g., Salesforce) and Sales Engagement platforms (e.g., Salesloft, Outreach) for reporting and process management
Preferred
8+ years of leadership experience in B2B SaaS sales development or inside sales
Prior Sales Training, or Enablement experience, designing curriculum, and facilitating workshops
Experience implementing AI strategies and solutions to support efficiency within a Sales organization
Experience leading a global or multi-region Sales Development organization
Bachelor's degree in Business, Marketing, or a related field
Specific expertise in implementing and leveraging AI or automation tools within a Sales Development workflow
Company
Awardco
Awardco is a human resources technology company that specializes in employee recognition and rewards solutions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$235M2025-05-20Series B· $165M
2021-10-28Series A· $65M
2020-01-06Series Unknown· $5M
Leadership Team
Steve Sonnenberg
Founder & CEO
Mike Sonnenberg
Chief Technology Officer
Recent News
Company data provided by crunchbase