Mattel, Inc. · 1 day ago
Director, Digital Marketing
333 Continental Blvd, El Segundo, CALIFORNIA
Full-time
Onsite
Director/Executive
$190K/yr - $215K/yr
10+ years expMattel, Inc. is a leading global toy and family entertainment company that creates innovative products and experiences. The Director of Digital Marketing will lead the enterprise approach to CRM, loyalty programs, and marketing campaigns to enhance consumer engagement and drive long-term value.
Consumer GoodsManufacturingOnline GamesPC GamesToys
Responsibilities
Define and lead the enterprise vision for Marketing 360, encompassing owned channels, CRM, loyalty, lifecycle marketing, and integrated consumer engagement
Influence the planning and execution of cross channel campaigns in partnership with paid media, commerce, and brand teams to ensure a cohesive consumer journey
Own relationship marketing strategy, embedding CRM and loyalty principles into brand planning, content, and campaign design across all consumer touchpoints
Drive consumer first storytelling, leveraging data and insights to deliver relevant, connected, and emotionally resonant experiences
Integrate CRM and loyalty programs into content, partnerships, and marketing activations to increase engagement, retention, and lifetime value
Establish measurement frameworks to evaluate Marketing 360 effectiveness across owned, earned, and influenced channels
Lead the evolution of loyalty programs that strengthen emotional and transactional consumer relationships
Partner with analytics teams to identify opportunities and optimize consumer journeys across lifecycle stages and campaigns
Own CRM strategy including segmentation, lifecycle planning, personalization, and campaign execution
Own the global marketing 360 campaign framework and ensure consistency across brands and regions
Own the global promotional calendar and ensure alignment with campaign planning and commercial priorities
Establish promotional and campaign guidelines that drive sales while protecting brand equity
Partner with eCommerce, paid media, brand marketing, and regional teams to deliver coordinated, cross-channel execution
Partner with brand and creative teams to develop storytelling and campaign narratives that build consumer affinity
Advance new approaches to content, experience, and campaign planning that strengthen consumer connection
Ensure campaigns balance near-term performance with long-term brand value
Lead and develop a high-performing team across CRM, loyalty, campaign strategy, and promotional planning
Serve as a strategic advisor within the marketing leadership team
Collaborate across functions and regions to ensure consistent execution and global alignment
Qualification
Required
10+ years of experience in digital marketing, CRM, brand marketing, or integrated marketing
Proven track record of driving consumer engagement at scale
Strong people leader with a focus on team development and collaboration
Deep expertise in CRM, loyalty, integrated campaign development, and promotional strategy
Proven ability to align relationship marketing with brand storytelling and commercial goals
Strong analytical skills with the ability to translate data into action
Experience influencing across marketing, media, creative, and eCommerce teams
Demonstrated success leading organizations toward consumer-centric marketing
Preferred
Strategic vision with a balance of creativity and data-driven rigor
Leadership presence and ability to influence at all levels
Passion for building meaningful, lasting consumer relationships
Commitment to advancing Mattel's digital transformation and growth agenda
Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves
Benefits
Competitive total pay programs
Comprehensive benefits
Company
Mattel, Inc.
We empower generations to explore the wonder of childhood and reach their full potential.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$600M2025-11-05Post Ipo Debt· $600M
2009-09-28IPO
Leadership Team
Christopher Sinclair
CEO
Ynon Kreiz
CEO
Recent News
2026-01-09
Digital Commerce 360
2026-01-07
2026-01-07
Company data provided by crunchbase