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Mattel, Inc. · 1 day ago

Director, Digital Marketing

El Segundo, CA

Full-time

Onsite

Director/Executive

$190K/yr - $215K/yr

10+ years exp

Mattel, Inc. is a leading global toy and family entertainment company known for its iconic brand portfolio. They are seeking a Director of Digital Marketing and Relationship Management to lead the enterprise approach to CRM, loyalty programs, and integrated marketing strategies to enhance consumer engagement and brand storytelling.

Consumer GoodsManufacturingOnline GamesPC GamesToys

Responsibilities

Define and lead the enterprise vision for Marketing 360, encompassing owned channels, CRM, loyalty, lifecycle marketing, and integrated consumer engagement

Influence the planning and execution of cross channel campaigns in partnership with paid media, commerce, and brand teams to ensure a cohesive consumer journey

Own relationship marketing strategy, embedding CRM and loyalty principles into brand planning, content, and campaign design across all consumer touchpoints

Drive consumer first storytelling, leveraging data and insights to deliver relevant, connected, and emotionally resonant experiences

Integrate CRM and loyalty programs into content, partnerships, and marketing activations to increase engagement, retention, and lifetime value

Establish measurement frameworks to evaluate Marketing 360 effectiveness across owned, earned, and influenced channels

Lead the evolution of loyalty programs that strengthen emotional and transactional consumer relationships

Partner with analytics teams to identify opportunities and optimize consumer journeys across lifecycle stages and campaigns

Own CRM strategy including segmentation, lifecycle planning, personalization, and campaign execution

Own the global marketing 360 campaign framework and ensure consistency across brands and regions

Own the global promotional calendar and ensure alignment with campaign planning and commercial priorities

Establish promotional and campaign guidelines that drive sales while protecting brand equity

Partner with eCommerce, paid media, brand marketing, and regional teams to deliver coordinated, cross-channel execution

Partner with brand and creative teams to develop storytelling and campaign narratives that build consumer affinity

Advance new approaches to content, experience, and campaign planning that strengthen consumer connection

Ensure campaigns balance near-term performance with long-term brand value

Lead and develop a high-performing team across CRM, loyalty, campaign strategy, and promotional planning

Serve as a strategic advisor within the marketing leadership team

Collaborate across functions and regions to ensure consistent execution and global alignment

Qualification

Digital MarketingCRMBrand MarketingIntegrated Campaign DevelopmentAnalytical SkillsConsumer EngagementLoyalty ProgramsLeadershipCollaborationCreativity