Pacific Life · 1 week ago
Product Marketing Strategist
Newport Beach, CA
Full-time
Onsite
Mid, Senior Level
$111K/yr - $135K/yr
5+ years expPacific Life is a company committed to providing for its policyholders and transforming the industry for the better. The Product Marketing Strategist will lead the development and execution of strategic marketing initiatives to enhance annuity offerings and support sales relationships, while collaborating with cross-functional teams to ensure alignment with business priorities.
FinanceFinancial ServicesInsurance
Responsibilities
Drive go-to-market strategy and execution of omnichannel marketing campaigns—including email, social, and web—to build awareness and adoption of annuity products
Serve as the annuity product expert for Marketing by providing insights, guidance, and expertise that inform campaign strategies, positioning, and communications
Collaborate with cross-functional Marketing partners—including Creative Services, Marketing Operations, Digital Execution, and Campaign Management—to ensure campaigns, messaging, and initiatives align with business priorities
Represent Marketing in strategic cross-functional meetings such as PMO by receiving updates on product or timing changes, advising on marketing impacts, and communicating key information back to the Marketing team for alignment
Monitor industry trends, competitor activity, and field feedback to translate insights into actionable marketing strategies and product positioning that maintain a competitive advantage
Ensure annuity product materials are timely, compliant, and effectively distributed across relevant channels
Inform dynamic digital tools and sales collateral that help financial professionals and clients understand complex retirement income strategies
Monitor performance of campaigns and initiatives, using data and feedback to refine strategies and optimize impact
Contribute to thought leadership and media storytelling opportunities that position annuities beyond product features by highlighting their broader value in retirement planning
May perform additional duties assigned
Qualification
Required
5+ years of experience in product marketing and sales within financial services
Exhibit excellent communication skills across all levels of the organization, tailoring messages to effectively engage executives, peers, cross-functional partners, and team members
Demonstrate experience developing marketing deliverables such as pitch decks, creative briefs, and email journey maps to support campaign strategy and execution
Development of integrated marketing plans that build awareness, drive engagement, and generate leads
Use marketing technologies such as customer relationship management (CRM) systems, marketing automation platforms, sales enablement tools, social media management tools, and analytics platforms
Communicate effectively, manage time well, and pay close attention to detail while handling multiple projects with overlapping deadlines
Collaborate across teams and demonstrate leadership to build strong working relationships
Adapt quickly to changing priorities and shifting timelines
Communicate marketing, business, and technical needs clearly to align teams and achieve goals
Excel in fast-paced environments, managing multiple complex projects at once
Apply data-driven thinking to solve problems and evaluate the effectiveness of marketing channels and tactics
Preferred
Experience with annuities is preferred, and familiarity with life insurance is a plus
Demonstrated product marketing and sales experience in financial services, especially with annuity products
Benefits
Prioritization of your health and well-being including Medical, Dental, Vision, and a Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
Generous paid time off options including Paid Time Off, Holiday Schedules, and Financial Planning Time Off
Paid Parental Leave as well as an Adoption Assistance Program
Competitive 401k savings plan with company match and an additional contribution regardless of participation
Company
Pacific Life
Pacific Life Insurance is an insurance company that provides life insurance products, annuities, and mutual funds.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.44B2025-09-03Debt Financing· $750M
2025-06-18Debt Financing· $688.57M
Leadership Team
Howard Hirakawa
Senior Vice President, Fund Advisor Operations
Joe Krum
Senior Vice President & Managing Director, Global Institutional Investment Group
Recent News
Private Capital Journal
2025-12-05
2025-11-22
Company data provided by crunchbase