BSM Partners · 1 day ago
Senior Analyst, Consumer Insights – Research Design & Analysis Specialist
Bentonville, AR
Full-time
Onsite
Senior Level
5+ years expBSM Partners is a company focused on consumer insights and research design. They are seeking a Senior Analyst to interpret the consumer voice through various research methodologies, ensuring that market recommendations are grounded in consumer perspectives.
ConsultingNutritionVeterinary
Hiring Manager
Carrie Burnett Kearney
Responsibilities
Design and execute surveys, focus groups, IHUTs, and ethnographic studies
Manage recruitment, screening, and fieldwork processes
Program and analyze surveys in Qualtrics and Forsta
Integrate findings into larger market and trend narratives
Partner with analysts and editorial to ensure consumer voice is central in all outputs
Qualification
Required
5–7+ years in consumer research roles
Advanced proficiency in survey tools like Qualtrics and Forsta (required)
Expertise in panels, IHUTs, focus groups, ethnography
Ability to interpret data for both strategic and creative applications
Strong project management skills to run multiple studies simultaneously
Creative research thinking / ability to study hard-to-find audiences and concepts
Preferred
Pet industry experience a plus
Benefits
Health, dental, and vision insurance
Paid time off and retirement plan options
Opportunities for professional development and continuing education
Company
BSM Partners
BSM Partners specializes in veterinary, nutrition, research, transformation, operations support, and engineering services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Nate T.
Co-Founder, Partner
Gregory Daniel
Director of Process Innovation | BSM Engineering, BSM Partners, LLC
Recent News
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