NBCUniversal · 17 hours ago
Manager, Marketing Strategy
New York, NY
Full-time
Hybrid
Mid Level
$85K/yr - $105K/yr
4+ years expNBCUniversal is one of the world's leading media and entertainment companies. The Manager, Marketing Strategy will work closely with the Vice President of Marketing Strategy to evolve the Peacock brand and develop marketing strategies for priority titles under the Bravo brand, leveraging data and insights to drive audience engagement.
BroadcastingMedia and EntertainmentNews
Responsibilities
Support the evolution of Universal Television Entertainment Group’s streaming brand strategy, championing the implementation of a new brand narrative, tone of voice, and messaging frameworks that shape how Peacock connects to priority brands and franchises across NBCUniversal
Leverage data, insights, and analysis to architect title marketing strategies supporting priority franchises within the Bravo brand
Craft strategic briefs that connect brand marketing efforts with critical vitals, such as subscriber growth, viewership, and engagement
Work closely with Decision Sciences and Content Analytics teams to analyze data and track the performance of key content and campaigns
Liaise with title, brand, and consumer engagement marketing teams to ensure seamless integration and alignment of plans with overarching brand and campaign strategy
Evaluate creative concepts and campaign assets to ensure they align with Peacock’s brand strategy and positioning – offering clear feedback that bridges business goals and audience resonance
Working in tandem with team, track perception vitals and brand health in an effort to inform strategic recommendations for positioning evolution
Represent Peacock’s brand strategy with fluency in order to translate its implication across a myriad of cross-functional teams
Qualification
Required
4+ years of consumer and/or entertainment marketing strategy experience
Versatile communicator, comfortable conversing with stakeholders across disciplines – from brand and creative teams to product teams
Strong visual storyteller with demonstrated writing and presentations skills who brings strategies to life in compelling, easily understood ways, with a mastery of Keynote for Mac, or openness to learn it
Analytical individual with a high degree of comfort synthesizing data and insights to inform their day-to-day work
Excellent collaborator who builds relationships with ease and is comfortable moving work forward in a matrix-style organization
A fast learner with a high capacity, able to manage and execute multiple projects simultaneously
Strong work ethic, with a dedication to excellence and exceptional attention to detail
Preferred
Bachelor's Degree preferred, MBA or master's degree a plus
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
NBCUniversal
NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2011-01-29Acquired
Leadership Team
Jeff Shell
CEO
Stephen Burke
Chief executive officer
Recent News
Morningstar.com
2026-01-13
Company data provided by crunchbase