Pique ยท 23 hours ago
Growth Marketing Associate Director
Pique is a company that operates at the forefront of DTC eCommerce and branding, focusing on innovative beauty and wellness supplements. They are seeking a Growth Marketing Associate Director who will manage large scale paid media campaigns to drive customer acquisition and optimize marketing efficiency across various platforms.
Responsibilities
Hands-on management of paid acquisition campaigns across META, Google and other platforms to drive profitable growth
Combine optimal creative and media buying tactics to strategically target and build a robust cohort of customers along the conversion funnel
Lead performance creative team to produce creative for maximal conversion efficiency
Develop rigorous testing methodology to continuously generate learnings and optimize creative at all stages of conversion funnel
Generate and communicate data-driven insights and actionable next steps to guide creative production
Continuously research, stay at forefront of and implement new performing creative and media buying tactics
Continuously research ads and learn from growth marketing networks and podcasts to identify growth opportunities
Work collaboratively with cross functional teams to drive landing page optimization
Manage attribution tools to improve measurement rigor and optimize performance
Qualification
Required
5+ years hands-on experience managing and scaling a paid social budget for a DTC eCommerce brand
Experience integrating highly efficient acquisition campaigns with sophisticated brand messaging and audience strategies
Highly motivated and curious to independently learn and stay at forefront of developments in paid social advertising
Experience with A/B testing and sophisticated measurement techniques and attribution models
Strong analytical skills with ability to analyze raw data, draw conclusions, and develop actionable recommendations
Proficient writing skills with passion for great ad copy and ad creative
Strong leadership skills, managing and motivating a talented team of performance creative marketers and cross-functional experts
Enthusiasm for helping shape an intensely motivated, talented and caring team culture and organizational processes
Confidence communicating across the organization, with cross-functional stakeholders
Benefits
Top of Industry Compensation & Benefits
Company
Pique
Pique produces cutting-edge plant-based products to unlock radiant health and beauty from within
Funding
Current Stage
Early StageTotal Funding
unknown2017-01-01Series Unknown
2015-12-05Seed
Recent News
2022-07-08
2022-04-13
Company data provided by crunchbase