Vertex · 1 day ago
NA Digital Media Analytics, Associate Director, Kidney
Boston, MA
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$158K/yr - $237K/yr
8+ years expVertex is a global biotechnology company seeking to hire a NA Digital Media Analytics, Associate Director, Kidney to join their North America Forecasting, Analytics & Insights team. The Associate Director will oversee paid media analytics and insights for the Kidney Business Unit, partnering with key stakeholders to optimize marketing strategies and enhance customer engagement.
Computer Software
Responsibilities
Partner with the Director Omnichannel Analytics in support of the upcoming product launches for the Kidney BU. This role will focus on paid media analytics techniques across digital media marketing channels to generate timely and actionable insights, optimize marketing and media performance and shape customer engagement strategies
Deliver impactful analyses and strategic recommendations to cross-functional teams to optimize the effectiveness and efficiency of multi-channel digital marketing tactics and campaigns, including endemic and non-endemic display/banner, social media, search, online video and TV
Support the design, implementation and analysis of agile and actionable pilots and A/B tests that span across digital channels and leverage innovative targeting and segmentation strategies
Collaborate with media agency partners to shape and refine digital media strategies, ensuring campaigns are highly targeted, customer-focused and optimized for engagement
Partner closely with Data, Technology & Engineering teams to ensure media performance data is accurately transferred from third-party publishers into Vertex-hosted data platform and processed for accuracy and consistency
Explore opportunities to lead analyses that identify and establish data-driven best practices that can be leveraged as guiding principles for strategic customer engagement
Convert analytics into meaningful insights and strategic recommendations, delivering clear communication to both leadership and executional teams to drive informed decision-making
Qualification
Required
Bachelor's degree required
8 years of qualified work experience, including 5+ years in digital marketing analytics and media strategy, and 5+ years relevant experience in the US Pharmaceutical industry
Deep expertise in cross-channel digital measurement operations with a laser-focused attention to detail in data capture and management
Solid understanding of advanced statistical measurement and analytics techniques, including strong familiarity with data mining and exploratory analytics tools such as SQL, R or Python
Highly collaborative in both operational and strategic environments
Strong attention to detail with high analytical horsepower
Strong communication skills (written and verbal) with the ability to translate findings into consumable and actionable insights and recommendations
Solid background in digital measurement, exploratory analytics and insights generation across the digital media ecosystem (search, social, display, web, online video)
Benefits
Medical, dental and vision benefits
Generous paid time off (including a week-long company shutdown in the Summer and the Winter)
Educational assistance programs including student loan repayment
A generous commuting subsidy
Matching charitable donations
401(k)
Company
Vertex
Vendor intelligence that combs through your supplier, manufacturer, logistics data to detect where you're leaving money on the table.
2-10 employees
H1B Sponsorship
Vertex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (18)
2023 (7)
2022 (13)
2021 (5)
2020 (7)
Funding
Current Stage
Early StageCompany data provided by crunchbase