GroupeConnect · 13 hours ago
Manager, Data and Analysis
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$89K/yr - $136K/yr
5+ years expPublicis Groupe is the third largest communications group in the world, employing nearly 80,000 professionals. The Manager of Data and Analysis will lead a team of analysts to provide strategic data-driven recommendations and help clients achieve their marketing goals through various campaigns and optimization strategies.
AdvertisingMarketingPublic RelationsSocial Media
Responsibilities
Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI
You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy
Leading Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc
Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
Qualification
Required
5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
Experience managing a team
Strong analytical, critical thinking, and problem solving skills
Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
A four-year college degree; advanced degree is a plus
Passion for online advertising and emerging trends in the digital landscape
The ability to thrive in a fast-paced and deadline-driven environment
Preferred
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
GroupeConnect
GroupeConnect specializes in digital strategy, communication planning, branding, content development and social media marketing services.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase