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GEICO · 10 hours ago

Paid Search Specialist

New York City, NY

Full-time

Hybrid

Entry, Mid Level

$82K/yr - $129K/yr

2+ years exp

GEICO is a leading insurance company that offers rewarding career opportunities. They are seeking a Paid Search Specialist to join their performance media team, responsible for executing paid search campaigns and optimizing performance to drive business outcomes.

Auto InsuranceFinancial ServicesGovernmentInsuranceInternetMobile

No H1B

Responsibilities

Assist in building, launching, and maintaining paid search campaigns across Google Ads and Microsoft Advertising to drive results

Conduct ongoing keyword research, expansion, and negative keyword management to optimize traffic quality and reduce unqualified clicks

Write, test, and refine ad copy and extensions to improve click-through and conversion rates

Monitor campaigns daily and adjust bids, budgets, audiences, and targeting strategies to achieve efficiency goals such as cost-per-quote and policy acquisition growth

Perform search query analysis to uncover new opportunities, improve targeting, and eliminate wasted spend on irrelevant terms

Pull, QA, and analyze performance data to provide actionable insights and clear recommendations to stakeholders

Track daily and monthly spend, ensuring campaigns remain within allocated budgets while consistently meeting key performance metrics

Collaborate with cross-functional teams (SEO, analytics, creative, media) to align strategies, minimize channel cannibalization, and maximize overall marketing impact

Stay up to date on Google and Microsoft Ads updates, industry regulations, and emerging search marketing trends relevant to the insurance sector

Maintain clean account structures, process checklists, and testing roadmaps to ensure best practices are followed

Qualification

Google AdsSA360PPCPerformance marketingAnalytical skillsCommunication skills

Required

Bachelor's Degree

2-3+ years of experience in PPC and digital marketing

Mastery of SA360 and Google Ads (AdWords)

Performance marketing mindset to work toward goals and targets

Strong analytical skills for keyword research, data analysis, and performance tracking

Excellent communication skills, both written and verbal, for collaboration and reporting

Preferred

Familiarity with large-scale budgets

Agency experience, especially in insurance vertical

Conversion tracking setup, such as floodlight tags

SEO knowledge

Understand of performance metrics beyond clicks, such as LTV or multi-touch attribution

Benefits

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.

Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.

Access to additional benefits like mental healthcare as well as fertility and adoption assistance.

Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

Company

GEICO

Glassdoor2.7

GEICO, Government Employees Insurance Company, has been providing affordable auto insurance since 1936. It is a sub-organization of Berkshire Hathaway.

Founded in 1936

Chase, Maryland, USA

10001+ employees