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M-Files · 1 day ago

Senior Product Marketing Manager, Microsoft (EST, Remote, United States)

United States

Full-time

Remote

Senior Level

$130K/yr - $140K/yr

M-Files is redefining how work gets done with its AI-native document management system. They are seeking a Senior Product Marketing Manager - Microsoft to focus on partnership activities, drive joint marketing strategies, and build relationships with Microsoft stakeholders.

Business Process Automation (BPA)Cloud ComputingDocument ManagementEnterprise SoftwareInformation TechnologyKnowledge ManagementSaaSSoftware

Culture & Values

Hiring Manager

Seija Suoniemi

Responsibilities

Develop and refine the core Microsoft + M-Files messaging and "better together" narrative, aligned with Microsoft product priorities (e.g., co-authoring, Copilot, Purview, M-Files AI, cloud, security)

Define key verticals, persona profiles, and role-based value propositions (IT, business leaders, compliance, executives)

Create and maintain competitive positioning for Microsoft-related solutions

Collaborate with product and strategy teams to inform and align on the joint roadmap

Build launch plans mapped to Microsoft milestones (co-selling, marketplace listings, joint PRs/blogs)

Develop campaign themes tied to core use cases (AI adoption, productivity, compliance, and risk reduction)

Define success metrics (pipeline influence, co-sell deals, customer adoption) and report against them in collaboration with the GM of the Microsoft Business

Serve as Evangelist of the partnership. Create compelling thought leadership assets for events, webinars, campaigns, and Microsoft sellers

Develop solution one-pagers, sales collateral (pitch decks, battlecards, sales plays), and customer-facing materials

Support customer case study development by identifying customers, shaping stories, and highlighting joint value

Build event and webinar presentation decks with cohesive story flow, speaker notes, and demo integration

Own and execute joint marketing initiatives with Microsoft, including campaigns, co-branded content, and joint events

Monitor Microsoft's event calendar to identify sponsorship and speaking opportunities; create scalable "event-in-a-box" templates for repeatable joint events

Partner with demand generation and customer marketing teams to deliver impactful webinars and conferences

Develop internal enablement resources: talk tracks, objection handling guides, demo scripts

Build Microsoft field enablement materials: co-sell playbooks, tailored pitch decks for Microsoft account executives

Ensure alignment across Sales, Product, and Marketing to drive unified messaging

Drive a customer evidence pipeline: secure testimonials, case studies, and joint speaking opportunities

Partner with Analyst Relations to brief firms like Gartner and Forrester on the joint M-Files + Microsoft value proposition

Establish a feedback loop with Microsoft sellers and customers to refine messaging and guide roadmap priorities

Develop and maintain strong relationships with Microsoft product, sales, and marketing teams

Draft and coordinate press releases, blogs, announcements, and internal communications related to the Microsoft partnership

Ensure effective use of Microsoft partner benefits such as marketplace listings, MDF allocation, internal webinars, and joint promotional opportunities

Qualification

Product MarketingMicrosoft EcosystemTechnical AcumenProject ManagementCommunication SkillsRelationship BuildingCross-Functional CollaborationSelf-Motivated