ABA Centers of America · 1 day ago
Director of Digital Marketing
Miami, FL
Full-time
Onsite
Director/Executive
$160K/yr - $180K/yr
7+ years expABA Centers of America is the nation's fastest-growing provider of autism care, recognized for its operational excellence and commitment to high-quality therapy. The Director of Digital Marketing will lead the development and execution of digital strategies that drive measurable business results, overseeing a team and managing budgets to optimize digital marketing efforts.
Health CareHome Health CareHospital
Responsibilities
Lead digital marketing strategies and campaigns using modern, AI-enabled platforms
Guide AI Search initiatives (AEO) to strengthen ABA Centers' visibility in AI-driven search ecosystems
Develop and Manage digital marketing budgets across enterprise, subsidiary, and clinic levels
Cultivate a "test-and-learn" culture focused on optimization and improvement
Own ROI measurement for all digital efforts
Lead and develop a team across SEO, SEM, PPC, email automation, and social media
Collaborate cross-functionally to meet business goals
Provide insights into the digital client journey
Qualification
Required
Bachelor's degree required
7+ years of relevant digital marketing experience
Strong analytical skills in planning and optimizing digital campaigns
Experience with AI-powered marketing tools and automation
Up-to-date knowledge of SEM trends
Familiarity with marketing automation platforms
Clean background and drug screenings required
Willingness to travel 10-15%
Highly responsive, urgency-oriented work style
Strong relationship-building and influencing skills
Highly organized and effective under pressure
Experience managing and developing a marketing team
Ability to work with diverse stakeholders and senior executives
Preferred
MBA preferred
Benefits
21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
Medical, dental, vision, long-term disability, and life insurance.
Generous 401(k) with up to 6% employer match.
Company
ABA Centers of America
ABA Centers of America is a hospital and healthcare service provider for autism spectrum disorder.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Christopher Barnett
President & Chief Executive Officer
Javier Cabrera
Chief Technology Officer
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