Starcom · 12 hours ago
Director, Media Planning
Starcom is a global communications planning and media leader with over 80 years of experience. The Director of Media Planning oversees the planning of all media campaigns, contributes to brand strategy, builds client relationships, and provides team management and strategic insight.
AdvertisingBrand MarketingMarketing
Responsibilities
Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business
Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience plans
Work with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation
Analyze client’s audience strategies and work with internal groups to lead business case development
Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are executed in a timely manner
Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
Qualification
Required
Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
7-10+ years of media planning experience
5+ years of management experience with progressing responsibilities
Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
Strong understanding of analytics to inform and validate planning and strategy
History of identifying media opportunities, presenting them to clients, and executing
Experience monitoring and recommending improvements to the entire media planning process
Ensuring people are adopting the best in class tools, techniques, systems to deliver effective media processes
Portfolio management of paid media for a large brand
Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creatively
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Starcom
With a history that dates back over 80 years, Starcom is a global communications planning and media leader.
H1B Sponsorship
Starcom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (8)
2023 (11)
2022 (20)
2021 (8)
2020 (16)
Funding
Current Stage
Late StageRecent News
Prolific North
2025-11-03
Company data provided by crunchbase