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Outside · 5 days ago

ASO Lead

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Outside is seeking a results-driven and innovative App Store Optimization (ASO) Lead to manage and optimize ASO and Paid Promotional Optimization (PPO) strategies across eight apps in their portfolio. The ASO Lead will drive new user acquisition, increase downloads, and enhance app store visibility through data-driven strategies and creative collaboration.

Information TechnologyMedia and Entertainment

H1B Sponsor Likely

Responsibilities

Oversee and optimize ASO strategies for all apps, ensuring alignment with business goals

Manage keyword research, metadata updates, and app store listings to maximize visibility and downloads

Develop and execute PPO strategies to complement ASO efforts and drive user acquisition

Coordinate creative briefs and work closely with design teams to develop app store assets, including screenshots, videos, icons, and other visuals

Ensure assets are on-brand, visually appealing, and optimized for target audiences

Execute App Store builds for updates to keywords, imagery, and other metadata where required

Perform updates to Google Play, ensuring timely and effective implementation of changes

Develop and manage custom store listings tailored to specific audiences or regions

Conduct continuous A/B testing on app store assets and strategies to improve conversion rates and performance

Analyze results and provide actionable insights for future optimization

Develop and execute regional ASO strategies to optimize app performance across diverse markets

Tailor keywords, assets, and messaging to regional user behaviors and preferences

Develop and maintain regular reports on ASO and PPO performance, highlighting successes, challenges, and areas for improvement

Present insights and recommendations to stakeholders, including the Mapping Growth Director and Read Growth Director

Partner with growth, marketing, product, and creative teams to align ASO efforts with broader user acquisition and retention strategies

Act as the primary point of contact for all ASO-related initiatives across the organization

Qualification

ASOPPOA/B testingAnalytical skillsApp Store ConnectGoogle Play ConsoleDigital marketingProject managementCommunication skillsCreative collaboration

Required

Bachelor's degree in marketing, business, or a related field

3-5 years of experience in ASO, digital marketing, or a related field

Proven track record of driving app growth through ASO and PPO strategies

Strong analytical skills with the ability to interpret data and make data-driven decisions

Experience with A/B testing and performance optimization

Familiarity with app store guidelines, submission processes, and tools such as App Store Connect, Google Play Console, and third-party ASO tools (e.g., AppFigures)

Excellent communication and project management skills

Ability to work collaboratively in a fast-paced, cross-functional environment

Preferred

Experience managing ASO for multiple apps or within a portfolio of brands

Familiarity with creative asset production processes

Understanding of paid advertising strategies within app stores

Benefits

Health care

Vision

Dental

Retirement

Flexible Time Away

Sick leave

Company

Outside

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration.

Founded in 2019

Boulder, Colorado, USA

201-500 employees

https://www.outsideonline.com

H1B Sponsorship

Outside has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2021 (1)