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Leap Health · 1 day ago

Senior Product Marketing Manager

New York, United States

Full-time

Onsite

Mid, Senior Level

4+ years exp

Leap Health is a rapidly growing benefits solutions company focused on employer specialty pharmacy. They are seeking a Senior Product Marketing Manager to lead product marketing efforts, including shaping positioning and messaging, driving market awareness, and creating content that communicates their value proposition.

Hospital & Health Care

Responsibilities

Own and evolve Leap’s positioning and messaging, ensuring it clearly communicates our value, resonates with target segments, and differentiates us within the employer health ecosystem

Lead go-to-market planning and execution for new products, features, and commercial initiatives, partnering closely with Sales, Product, Clinical, and Marketing to deliver coordinated, high-impact launch plans

Develop compelling sales enablement assets —including pitch decks, one-pagers, ROI narratives, and competitive talking points—that accelerate deal velocity and strengthen sales effectiveness

Deliver actionable market and competitive intelligence to internal teams, translating insights into recommendations that shape sales strategy, pricing and packaging, and the product roadmap

Build scalable product marketing systems and processes that improve operational efficiency, track impact, and support future team growth and investment

Qualification

B2B marketing experienceHealthcare experienceValue propositionsGTM systemsStorytelling skillsHigh-quality workClinical outcomes translationPHI/HIPAA knowledgeCross-functional collaboration

Required

4+ years of B2B marketing experience, including 2+ years in healthcare (digital health, benefits, payer/provider, care delivery, or health tech)

Demonstrated ability to craft and articulate compelling value propositions, with examples of enterprise messaging that drove measurable business impact

Exceptional storytelling and writing skills, with the ability to adapt tone and narrative across channels, audiences, and formats

Experience translating clinical outcomes into external materials, with an understanding of PHI/HIPAA requirements and external-validation best practices

Strong ownership mindset, with the ability to deliver finished, high-quality work in a fast-paced environment

Proven cross-functional collaborator, able to partner effectively with Sales, Product, Clinical, and other teams to deliver on goals

Fluency in GTM systems, including Salesforce and at least one marketing automation platform (HubSpot or Marketo)