Fogo de Chão · 1 day ago
Director of Marketing Analytics & Growth Intelligence
Dallas, Texas
Full-time
Onsite
Director/Executive
8+ years expFogo de Chão is a restaurant company dedicated to providing an exceptional dining experience, and they are seeking a Director of Marketing Analytics & Growth Intelligence to lead their marketing measurement and growth strategies. This role involves overseeing analytics, developing frameworks for growth, and collaborating with various teams to ensure data-driven decision-making across marketing initiatives.
CookingFood and BeverageFood Processing
Responsibilities
Own Marketing’s end-to-end analytics and measurement strategy, with clear standards and accountability across channels
Develop and implement robust frameworks for: Incrementality testing (paid media, CRM, loyalty, offers), ROI, CAC, LTV, and payback modeling, Cohort, frequency, and retention analysis
Build and maintain executive-level dashboards that clearly communicate performance, progress, and opportunities
Translate complex analyses into concise, actionable insights that drive prioritization and investment decisions
Establish Marketing as a trusted, data-driven growth partner across the enterprise
Serve as Marketing’s analytical authority in partnership with the Media AOR, holding partners accountable to: Rigorous test-and-learn design, Incremental lift, True business ROI
Partner with Growth Marketing to evaluate and optimize full-funnel performance across paid and owned channels
Support market-level, campaign-level, and NRO performance analysis to inform planning and optimization
Provide analytical guidance on new channels, tactics, and investments before scale
Lead advanced customer segmentation across first-, second-, and third-party data
Design and support propensity models, lifecycle scoring, and predictive signals to inform: Personalization strategies, Offer and journey design, Targeting and prioritization
Measure and optimize the incremental impact of CRM, loyalty, and lifecycle initiatives on visit frequency, trade-up, and guest lifetime value
Partner closely with CRM and Omnichannel leaders to ensure insights are embedded directly into execution
Help connect digital, marketplace, and in-restaurant data into a unified view of the guest
Support measurement of end-to-end guest journeys, from discovery and reservation through visit and post-visit engagement
Partner with Digital, Technology, and Operations teams to ensure investments are evaluated against guest experience and business outcomes
Act as a strategic thought partner to the CMO, Growth leaders, and executive team
Collaborate closely with the Head of Data Science & Analytics to align on data foundations, modeling approaches, and methodologies
Influence agency partners, vendors, and internal stakeholders without relying on formal authority
Elevate the analytical maturity of the Marketing organization through education, frameworks, and best practices
Qualification
Required
Bachelor's degree in Marketing, Business, Analytics, or a related field; MBA or advanced degree preferred
8–12+ years of experience in marketing analytics, growth analytics, advanced business analytics, or related roles
Proven experience with: Incrementality testing and causal measurement, Marketing ROI, LTV, and CAC modeling, Customer segmentation and predictive analytics
Strong hands-on capabilities with SQL, BI tools (e.g., PowerBI, Snowflake), and advanced analytics techniques
Experience partnering with media agencies, CRM teams, and data science organizations
Exceptional ability to communicate analytical insights to senior executives and non-technical audiences
Builder mindset: entrepreneurial, resourceful, and comfortable operating in a lean, fast-moving environment
Preferred
Restaurant, hospitality, or consumer brand experience preferred
Benefits
Medical, Dental, and Vision insurance are available for full-time Team Members on the first of the month following their start date.
Additionally, company-paid Life Insurance and Short-Term Disability are provided where allowed.
We offer a comprehensive voluntary benefits package including Critical Illness, Hospital Indemnity, and Accident Coverage.
Company
Fogo de Chão
At Fogo de Chão, we strive to give our guests an unforgettable dining experience of discovery while showcasing the Culinary Art of Churrasco.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2023-08-15Acquired
2015-06-19IPO
Leadership Team
Barry McGowan
Chief Executive Officer
Recent News
Fogo de Chao
2025-11-25
2025-09-12
The Philadelphia Inquirer
2025-08-17
Company data provided by crunchbase