Sharp Business USA · 15 hours ago
Senior Manager, Digital Marketing
US-NJ-Montvale
Full-time
Onsite
Mid, Senior Level
$110K/yr - $130K/yr
7+ years expSharp Business USA is a manufacturer and marketer of premium home appliances, seeking a Senior Manager, Digital Marketing to drive digital strategy and execution across various media channels. The role involves overseeing digital touchpoints to enhance brand visibility and engagement, while managing a multidisciplinary team and collaborating with various departments.
ElectronicsInformation ServicesInformation TechnologySoftware
No H1B
Responsibilities
Develop and execute an integrated digital marketing strategy to elevate brand visibility and drive awareness, consideration, and conversion across DTC and retail ecosystems
Lead a multidisciplinary team covering content, performance marketing, retail media, and social strategy
Collaborate with product marketing, sales, retail, and creative teams to ensure brand alignment and consistent messaging across all digital channels
Oversee brand and product websites, ensuring optimal UX, SEO, and conversion pathways suited for premium appliance and consumer electronics categories
Manage CRM and marketing automation tools to increase customer engagement, retention, and lifetime value
Partner with analytics to refine traffic, engagement, and conversion performance across owned digital platforms
Track and report on key email campaign performance metrics (e.g., open rates, click-through rates, conversions)
Develop and manage full-funnel paid media strategy, including search, social, display, video, and retail media networks (Amazon, Best Buy, Walmart Connect, etc.)
Oversee agency and platform partnerships to optimize media spend and ensure alignment with retail priorities and product launch plans
Leverage media intelligence and first-party data to refine targeting, ROI, and channel mix across campaign types
Define and lead brand content strategy across digital and social platforms to engage target audiences and reinforce the brand’s design and innovation leadership
Oversee creation (collaborate with in-house creative team) and distribution of content supporting product launches, lifestyle storytelling, and retail collaborations
Create engaging newsletter content, including writing persuasive copy, sourcing imagery, and designing professional email layouts
Manage influencer, creator, and community engagement programs to amplify brand advocacy and share of voice
Develop and execute a comprehensive social media strategy across all key platforms (Instagram, Facebook, TikTok, X, Pinterest, LinkedIn, YouTube), aligning efforts with overarching organizational goals and product campaigns
Identify and evaluate emerging social media platforms and digital engagement opportunities
Manage the social media calendar and ensure timely, consistent deployment of all content
Build a unified measurement framework across all digital channels, integrating marketing analytics, sales data, and media dashboards
Track and communicate key performance metrics to senior leadership, highlighting brand visibility, engagement, and ROI improvements
Stay ahead of digital and retail media trends to identify new opportunities for reach and conversion
Serve as a key consultant to the team on all consumer-facing content
Regularly interface with the management team on project status, deadlines, and campaign results
Support additional Brand Marketing initiatives as needed, ensuring all efforts align with broader business objectives
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
7-10 years of progressive digital marketing experience, ideally within the consumer electronics or premium durable goods sectors
Proven success leading multi-channel campaigns, including retail media, brand, and performance marketing
Deep knowledge of SEO/SEM, paid media buying, content marketing, influencer initiatives, and CRM/marketing automation systems
Strong analytical mindset with demonstrated ability to translate data into actionable strategies
Excellent collaboration, leadership, and presentation skills with experience managing agencies and cross-functional teams
Preferred
MBA preferred
Benefits
Comprehensive, family-friendly healthcare plans (medical, dental, vision).
401k retirement plan with a competitive match and plenty of financial support tools.
Employee Assistance Plan to care for you and your family's mental and behavioral health, balance, and support.
Financial protection for you and your family (life insurance and disability insurance)
Rewarding and holistic wellness program.
Training, professional development, and mentorship
Full suite of voluntary insurance benefits for financial planning (auto, home, ID protection and legal)
Dynamic culture eager to innovate, enhance diversity, and work smarter.
Company
Sharp Business USA
Sharp Electronics designs and manufactures electronic products.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jack Sherry
VCIO
Recent News
Morningstar.com
2025-08-19
Company data provided by crunchbase