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avante · 2 days ago

Product Marketing Manager

Seattle, WA

Full-time

Hybrid

Senior Level

$140K/yr - $155K/yr

5+ years exp

Avante is an innovative company focused on simplifying employee benefits through AI technology. They are seeking a Product Marketing Manager to develop positioning and messaging strategies, create sales collateral, and coordinate product launches while engaging with enterprise buyers.

Software

Responsibilities

Develop and refine product positioning for our dual AI agents (Carly and Ava) across buyer personas

Write messaging frameworks that Sales can use in conversations with CHROs and benefits leaders

Create competitive positioning and battlecards that help us win against DIY solutions, traditional benefits platforms, and chatbot vendors

Build bottom-of-funnel sales collateral: business case templates, ROI calculators, objection handling guides, demo narratives, one-pagers

Develop case studies and customer proof points that speak to enterprise buyers' concerns

Create pitch decks, leave-behinds, and sales collateral for different stages of the sales process

Build enablement materials for partners (brokers, consultants, implementation partners)

Create upsell and expansion messaging for Customer Success team

Own launch plans for new product capabilities, coordinating across Marketing, Sales, and Product teams

Write release notes, feature announcements, and customer communications

Train Sales on new features and how to position them

Track competitive landscape using AI tools for ongoing monitoring and analysis

Recommend how we should position against key competitors based on market movements

Analyze buyer feedback, win/loss data, and sales conversations to refine messaging

Stay current on benefits industry trends, regulations, and enterprise HR priorities

Conduct customer interviews and develop case studies that demonstrate ROI

Translate product usage data and customer feedback into messaging improvements

Build customer proof points and references to support sales cycles

Qualification

Product marketingB2B SaaS experienceSales enablementCompetitive analysisAI fluencyExceptional writingCustomer insightsBenefits knowledgeCross-functional collaboration