City of Olathe · 17 hours ago
Digital Communications Specialist
The City of Olathe is seeking a dynamic Digital Communications Specialist to enhance citizen and employee engagement through strategic, timely, and relevant digital communications. This role involves developing and implementing digital communication strategies across various platforms to inform the community about city initiatives and services.
GovernmentHuman ResourcesProfessional ServicesTransportation
Responsibilities
Conceptualizes and creates content for engagement on main City social profiles (Facebook, Twitter, Instagram, Nextdoor, etc.); manages social media strategy and ensures voice, tonal consistency, and brand cohesion across department-specific social media profiles; responds to public inquiries and resolves complaints courteously, efficiently, and timely
Collaborates with departments, reporting through the Communications and Marketing Division to achieve strategic communication and organizational goals; assists in implementing citywide strategic communications, branding, and marketing plans; monitors media and social media tools, trends, and applications; develops performance metrics; tracks, compiles, and analyzes social media usage data and other key metrics
Works closely with City departments to identify and promote City services, activities, and success stories; optimizes existing tools; stays up-to-date on emerging communications platforms; ensures accurate information is provided to residents, customers, and employees in a timely manner
Conceptualizes, plans, shoots, and creates photo and video projects for use on City social media channels, YouTube, and OlatheKS.org; researches digital communication best practices; analyzes and documents the feasibility and establishes benchmarks for measuring effectiveness; assists in web content management to ensure website updates match brand standards; completes special projects related to communications and marketing
Qualification
Required
Five years of experience in digital communications, social media, or digital marketing is required
Candidates must possess knowledge of best practices in communications and outreach, including social media, videography, photography, and web content management
Proficiency in the use of website content management systems, social media platforms, video editing software, and other common communication tools is also required
Candidates must have experience in creating and implementing communication plans
The ability to work both independently with limited supervision and within a team structure is required
The ability to juggle multiple priorities in a fast-paced environment is required
A bachelor's degree in communications, marketing, public relations, public administration, or related field is required
A valid driver's license and favorable driving record are required
Preferred
Experience with Adobe Suites is preferred
Company
City of Olathe
The City of Olathe consistently ranks as one of the best places to work, live and raise a family. That didn’t happen by accident.