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Tanger · 1 day ago

Regional Vice President, Field Marketing

United States

Full-time

Remote

Director/Executive

$127K/yr - $154K/yr

12+ years exp

Tanger Management LLC is a premier owner and operator of outlet and open-air centers, dedicated to creating shopping destinations that entertain and inspire communities. They are seeking a Regional Vice President, Field Marketing to oversee the development and execution of marketing plans, drive foot traffic, and maximize sales performance across assigned centers through strategic initiatives and community engagement.

E-CommerceFashionLeisureLifestyle

Responsibilities

Oversee the development, approval and execution of center marketing plans that deliver on corporate and local objectives

Ensure plans and executions are on-brand, on-strategy, funded and optimized to drive traffic

Collaborate with all key stakeholders in driving foot traffic and maximizing sales performance across assigned centers through strategic marketing initiatives, promotional campaigns, and community engagement

Oversee the development of the annual property marketing budgets and provide financial oversight, coordinating with Corporate Marketing as it relates to national expenses and allocation of funds. Responsible for field forecasting, deficit avoidance and adherence to policy and procedure

Develop and execute strategies around retailer intensification that ensure successful retailer openings and ongoing business – factoring in overage rent, percentage rent, lease terminations, underperforming and highly productive stores. Be able to adapt to a swiftly changing retail climate

Drive the field public relations strategy and manage PR during a crisis

Coordinate field needs with corporate marketing, including on-going engagement in strategies around paid media, digital marketing, creative development, cause marketing and customer experience

Collaborate closely with Regional Manager of Marketing Partnerships to create and execute programs to drive sponsorship revenue and support retailers for assigned region

Share successful programs through measurable results to appropriate constituents

Analyze center sales and demographics and interpret data to identify solutions that build traffic/increase sales or to improve any marketing-related concerns derived from such data

Partner with the General Manager and People & Culture to recruit, hire and train Marketing Directors to build a strong and productive marketing organization. Oversee on-boarding and play an active role in coaching and development

Partner with the General Manager, RVP-Property Management, and People & Culture in the administration of marketing personnel matters including Marketing Director reviews, wage/salary increases, succession planning and conflict resolution

Conduct property visits and review progress against goals and objectives in addition to brand representation on site

Facilitate communication, training, and other resources to field to ensure flawless implementation of corporate partner programs, national programs and sponsorships

Serve as a liaison to property management, leasing, development, partners, retailers and short-term leasing regarding marketing strategies

Communicate with SVP, Asset Management, SVP, Marketing and VP, Strategic Marketing to keep them continuously informed of strategies, changes, issues, opportunities, etc

Qualification

Strategic marketingData analysisLeadershipRetail marketingProject managementTeam buildingCommunication skillsAttention to detail

Required

Bachelor's Degree with emphasis in marketing or business and up to 12 years' experience in strategic marketing or any combination of equivalent education and experience