At Home Healthcare ยท 1 day ago
Senior Marketing Specialist
Dallas, Texas, United States
Full-time
Onsite
Mid, Senior Level
4+ years expAt Home Healthcare is a leading home health and hospice provider, and they are seeking a Senior Marketing Specialist to join their marketing team. This role involves writing and editing marketing content, managing social media strategy, and leading marketing projects from inception to completion.
Health CareHome Health CareMedical
Responsibilities
Write, edit, and refine marketing content across channels, including website copy, email, social media, internal communications, and campaign materials
Own social media strategy and execution end to end, including planning, content creation, scheduling, engagement, and performance tracking
Manage and maintain company websites, handling updates, content refreshes, basic SEO best practices, and coordination with external partners as needed
Lead marketing projects from kickoff through completion, balancing timelines, priorities, and stakeholders in a small-team environment
Support brand, growth, recruiting, and community outreach campaigns from concept through launch
Partner closely with teams across operations, sales, clinical, and leadership to gather input and deliver clear, effective marketing materials
Keep marketing calendars, workflows, and assets organized and up to date
Identify gaps, inefficiencies, and opportunities to improve how marketing work gets done and take initiative to improve them
Qualification
Required
4 plus years of marketing experience, ideally in healthcare, home health, hospice, or another regulated environment
Experience working on a small team, startup, or high-growth organization where flexibility and ownership were essential
Strong writing and editing skills, with the ability to adapt tone for different audiences and channels
Proven ability to manage multiple projects independently and meet deadlines without heavy oversight
Hands-on experience owning social media strategy and execution, not just posting content
Working knowledge of website management and CMS platforms, with an understanding of SEO fundamentals
Highly organized, resourceful, and self-directed
Comfortable making decisions, prioritizing work, and moving projects forward
Preferred
Direct experience in home health, hospice, or post-acute care
Familiarity with healthcare compliance considerations in marketing
Experience supporting rebrands, acquisitions, or periods of rapid growth
Company
At Home Healthcare
At Home Healthcare is a medical services company that provides nursing, therapy, nonmedical personal care, and pediatric home care services.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase