Babolat · 2 weeks ago
Business Leader / Marketing Director Pickleball
Atlanta, GA
Full-time
Hybrid
Director/Executive
$130K/yr - $160K/yr
7+ years expBabolat is a proud family-owned company with a long history in racquet sports, and they are seeking a Business Leader/Marketing Director for Pickleball. The role is primarily responsible for creating and driving the global Pickleball category strategy to improve market share and profitable growth.
Consumer GoodsManufacturingSporting GoodsSportsTennis
Responsibilities
Lead the overall implementation of Babolat's strategy for the global rollout of Pickleball, with a focus on the US market, the native and mature market for Pickleball
Lead the organization and structure of Babolat in the sport of Pickleball, in connection with the American base camp, the headquarters in Lyon, France, and other international bases
Lead for positioning the Babolat brand in Pickleball, in direct line with the Company's and brand's ambitions for this sport and consistent with its strategy for other racquet sports
Define, manage and direct the team to ensure high performance and efficiency
Develop the vision and category strategy by analyzing marketing trends, competitor landscape and gaining deep insights into consumer profiles, needs and expectations
Lead product innovation and category strategy, working closely with the Innovation and Development Director and the Sales Leadership
Develop and execute pricing strategies in partnership with the Sales Leadership
Oversee communication strategies, ensuring alignment with category and brand values, in collaboration with the Brand Activation team
Identify and recommend new market opportunities, product ideas and service enhancements
Define the product range and pricing strategy in collaboration with key markets and the Sales Director
Lead product and service innovation in close partnership with the Innovation & Development team
Create and execute a comprehensive activation and communication plan to boost brand awareness within the category, ensuring alignment with the overall brand positioning and values
Manage the category's P&L, driving financial performance in line with company strategy and key performance indicators
Develop the annual category budget and KPI's in collaboration with key countries, the Sales Leadership and the Executive Leadership Team
Play an active role in the S&OP process to ensure clear and accurate marketing demand planning
Create and execute the marketing plan, including defining the product range structure, marketing mix and launch strategy to ensure on-time launches and achievement of KPI's
Collaborate with the sales team to ensure the right product ranges are sold with optimal margins, aligned with the category strategy
Develop and manage marketing operating budgets in coordination with the sales team, ensuring alignment with the overall category strategy
Monitor, analyze and report on brand and product range performance, evaluating the ROI of marketing initiatives
Make data-driven adjustments to plans based on performance results and evolving market conditions
Oversee the profitability of the category by managing the P&L, ensuring goals for revenue and profit margins are met or exceeded
Define, develop and lead a diverse team both locally and internationally, working closely with the leadership team to drive performance and collaboration
Manage relationships with external agencies and partners to ensure effective collaboration and delivery of marketing initiatives that support business goals
Qualification
Required
Bachelor's Degree from four-year college or university with a concentration in Business/Marketing is required (MBA is a plus); and a minimum of seven years related experience and/or training; or equivalent combination of education and experience is required
Experience working in the pickleball/sporting goods industry is required
Strong understanding of on-and-offline distribution is required
Experience working internationally is required
Proven experience across multiple marketing disciplines, including product development, operational marketing, category management, pricing strategy, brand strategy and marketing intelligence is required
Demonstrated success in project management and budget oversight is required
Strong oral and written communication skills are required
Excellent organizational skills
Demonstrated resourcefulness, creativity, and continued willingness to take initiative a must
Benefits
Comprehensive benefits package including medical, dental and vision coverage
Employer-matched 401(k) plan
Disability/life insurance
Company
Babolat
Babolat invented racquet strings and is the oldest company specializing in racquet sports.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-06-23
The Standard
2025-03-20
Company data provided by crunchbase