Apply on Employer Site

Clerk.com · 6 days ago

AEO/SEO Lead

United States

Full-time

Remote

Senior Level

5+ years exp

Clerk is a globally-distributed team dedicated to providing a best-in-class developer experience. As the AEO/SEO Lead, you will own Clerk's organic discoverability across traditional search and LLMs, ensuring accurate and frequent citations of Clerk in developer inquiries related to authentication and user management.

Information TechnologyNetwork SecuritySoftware

Responsibilities

Identify content opportunities: Lead content research across SEO and AEO. Analyze keyword trends, monitor competitor coverage, track LLM citation patterns, and identify gaps where Clerk can establish or strengthen authority

Create and ship content. Manage content generation using LLMs and by collaborating with technical team members. Scale distribution beyond clerk.com by building presence on high-authority developer platforms (Reddit, Medium, dev.to, GitHub, technical newsletters, community hubs) to increase domain authority and citation surface area

Measure and report on performance. Define what success looks like for both AEO and SEO. Instrument metrics for AI visibility, including citation frequency, accuracy, and referral traffic from AI sources. Own channel analysis and reporting to keep the wider organization informed and to surface opportunities for optimization

Own website discoverability. Ensure proper structure, functionality, and crawlability for both traditional search engines and LLMs. This includes technical SEO fundamentals as well as emerging best practices for schema markup, structured data, and content architecture that improve LLM citation rates

Build the AEO playbook. Document frameworks for content structure, FAQ patterns, and comparison formats. Understand how models evaluate authority and technical depth, then translate that into actionable guidelines. Iterate based on observed model behavior and emerging research

Bridge SEO and AEO. Traditional search still matters. Balance investments between Google/Bing visibility and the growing share of traffic originating from AI interfaces. Understand where these strategies overlap and where they diverge

Qualification

SEO expertiseAEO understandingTechnical SEO fundamentalsContent creationAnalytical skillsTechnical documentationPrecisionSpeedTime management

Required

You live in a location that is ±3 hours within U.S. Mountain Time (MDT, UTC−06:00)

5+ years owning organic search strategy, with demonstrable results in technical or developer-focused products

You understand technical SEO fundamentals: site architecture, structured data, crawlability, and can execute independently

You demonstrate an understanding of how LLMs source information and have opinions (backed by experimentation) on what makes content citable

You can read technical documentation, understand authentication concepts (OAuth, SSO, session management), and create content that earns credibility with a technical audience

You set hypotheses, design experiments, and make decisions based on data

You identify high-impact opportunities independently rather than waiting for direction

You must be able to balance moving quickly and iteratively, rather than over-planning

Preferred

Prior experience marketing to developers is strongly preferred

Benefits

Competitive Salary – We want you to know that we value the skills and experience you bring to the table. We go out of our way to make sure that you feel fairly compensated.

Equity Ownership – At Clerk, we believe in shared success. That's why we offer a stock option plan so that everyone can benefit from the growth and prosperity of the company.

Health Coverage – We care about your well-being. That's why we offer top-tier health insurance to ensure that your health needs are fully met.

Work Gear - Set up your ideal home office with the gear of your choice. At Clerk, we want to ensure that you have everything you need to perform at your best.

Flexible Vacation Policy – We believe in work-life balance and trust you to take the time you need. Although we recommend 25 days per year, our vacation policy is unlimited. This is in addition to observing national holidays specific to your country of residence.

Diverse and Inclusive Team – Join our exceptional, diverse, and globally distributed team at Clerk. We are committed to fostering an inclusive environment where everyone can contribute their best in building impactful products and tools for the modern web.