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CVS Health · 14 hours ago

Senior Manager - Brand & Marketing - Store Brands & Healthcare

RI - Woonsocket

Full-time

Hybrid

Mid, Senior Level

$83K/yr - $183K/yr

2+ years exp

CVS Health is the nation’s leading health solutions company, dedicated to transforming health care for millions of Americans. The Senior Manager Brand & Marketing, Store Brands will collaborate with internal and external partners to develop and execute Brand Activation plans that drive demand for the Store Brands portfolio and achieve business goals.

Health CareMedicalPharmaceuticalRetailSales

Responsibilities

Collaborate with both internal and external partners to create and deliver activation plans that are consistent with the brand position and consumer target to deliver fiscal year business and financial goals

Collaborate with internal teams, external partners, and agencies to implement marketing plans using KPIs to evaluate effectiveness of tactics including owned, earned and sometimes paid media

Senior Manager Brand & Marketing is highly engaged with FS Marketing, Corp Comms, Product Development, SG&I team and other cross-functional partners on a weekly basis. They are the brand and product SME’s. Cross functional teams rely on them for product recommendations, product information, marketing assets (including digital assets, influencer kits, photography and more) and legally and clinically approved materials

This role works closely with our digital team in development of enhanced content for SB products on cvs.com

The Senior Manager Brand and Marketing for Store Brands builds brand ambassadorship both internally and externally through programs, education and sampling

Responsible for management of creative process from kick off to finalization of all campaign assets

Collaborate in bi-weekly meetings with multiple Category managers on activation strategy that supports overall brand position and is synergized with activation plan

Responsible for leading and delivering special projects as per agreed to milestones/timelines with high quality. These projects can range from development of planogram fixture/signage, off shelf display programs, sampling programs, field engagement and all omni-channel programs

Proactively influence across all customer touch points by working with internal partners to gain alignment on SB marketing executions (Brand Center, Legal, Clinical ,ExtraCare, Creative, etc.)

Partner with Director to estimate, forecast and secure budget dollars to execute activation programs, handling all paperwork involved in budget administration

Develop a deep understanding of the Store Brands business, inclusive of: strategic plan, priorities and objectives

Support packaging Execution

Support packaging design briefs, artwork reviews, and cross-functional alignment with packaging, PD, and legal/regulatory teams as needed

Partner with external agencies and internal stakeholders to ensure packaging reflects product reason for being, brand strategy and meets operational requirements

Qualification

Brand ActivationMarketing StrategyCross-functional CollaborationKPI DevelopmentConsumer InsightsProject ManagementMS Office ProficiencyCommunication SkillsProblem SolvingTime ManagementPresentation Skills

Required

Bachelor's Degree in Marketing/Advertising

Min. 2-3 yrs experience in Marketing/Brand or related experience

Self-motivated, highly flexible and takes the initiative to do what's needed

Strong oral, written communication, and presentation skill

Collaborative and able to work across diverse organizations and roles

Ability to problem solve and bring solutions to the table

Ability to prioritize and have strong time management skills

Proficient in MS Office

Financially and commercially astute

Preferred

MBA a plus

Benefits

Affordable medical plan options

401(k) plan (including matching company contributions)

Employee stock purchase plan

No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching

Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility