Oliver Wyman · 23 hours ago
Oliver Wyman - Senior Marketing Manager, Private Capital - NY/Boston
New York, NY
Full-time
Hybrid
Mid, Senior Level
$115K/yr - $170K/yr
7+ years expOliver Wyman is a management consulting firm that helps organizations navigate transformative moments. They are seeking a Senior Marketing Manager to lead marketing strategy and activations for their Private Capital practice, focusing on driving demand and showcasing their capabilities in private equity.
ConsultingFinanceFinancial ServicesRisk Management
Responsibilities
Lead the strategy and execution of practice-wide marketing initiatives that highlight Oliver Wyman’s end-to-end capabilities
Develop channel-specific plans (digital, events, PR, client programs) that position the practice as a partner for both transaction support and long-term portfolio value creation; manage campaigns from concept through measurement
Support the creation and launch of flagship thought leadership (market insights, POVs, diligence findings) that reinforce the firm’s differentiated approach to driving returns
Design and implement scalable marketing playbooks, templates, tracking systems, and reporting tools tailored to Private Equity
Partner with Marketing Operations on governance, CRM integration, and processes to improve visibility into deal-oriented demand and client engagement
Apply data-driven and AI-enabled methods to surface high-value account targets, personalize content, and accelerate lead conversion
Manage day-to-day execution of priority initiatives; own budgets, vendor scopes, and quality control for campaigns that support diligence, fundraising enablement, and portfolio programs
Coach and mentor junior marketing activation staff
Manage external agencies and specialist vendors (research, data providers, event partners) to ensure deliverables meet technical and industry standards
Define KPIs and measurement frameworks tied to Private Capital outcomes
Track campaign performance and provide concise insights and recommendations to practice leadership
Use client and market insights to refine messaging and identify new service expansion opportunities
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
7–10+ years' experience in B2B marketing/communications, ideally with private equity, principal investors, asset management, or financial services experience
Familiarity with the private investment lifecycle: buy-side diligence, post-transaction value creation, carve-outs and integrations, and portfolio acceleration programs
Demonstrated ability to translate technical consulting capabilities into market-facing propositions and repeatable go-to-market programs
Proven stakeholder management and executive presence with experience working alongside partners, investment teams, and client executives
Experience mentoring junior staff and coordinating cross-functional teams
Comfortable with analytics: setting KPIs, building measurement frameworks, and reporting insights
Proficient with Microsoft Office and familiar with marketing automation, CMS, analytics platforms, CRM tools, and project tools (e.g., Monday.com)
Willingness to travel as required
Strategic mindset: Crafts clear strategies that position the practice as a partner across the investment lifecycle
Execution bias: Delivers technically credible, high-quality campaigns on time and on budget
Influencing & communication: Confidently presents technical and commercial narratives to partners and clients, securing buy-in
Coaching & delegation: Builds team capability and ensures accountability in delivering sector-specific programs
Cross-functional collaboration: Aligns global stakeholders, including partners, BD, and product teams, to capture deal-focused opportunities
Preferred
Advanced degree or certificates in finance, private equity, or analytics are a plus
Interest/experience in AI-enabled marketing tools is desirable
Benefits
Health and welfare benefits
Tuition assistance
401K savings and other retirement programs
Employee assistance programs
Company
Oliver Wyman
Oliver Wyman is a management consulting firm that specializes in strategies, operations, risk management, and organizational transformation. It is a sub-organization of Marsh & McLennan.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Aaron Fine
Partner, Americas Head of Capabilities
Andrew Wiseman
Partner
Recent News
2025-11-20
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