Advocate Group ยท 2 days ago
Sales Manager - Central America & Caribbean
Advocate Group is seeking a Sales Manager to lead commercial growth across Central America & the Caribbean for a global premium spirits portfolio. The Sales Manager will shape and deliver the regional commercial strategy, drive distributor performance, and ensure best-in-class execution across diverse markets.
Responsibilities
Lead and execute the regional sales and commercial strategy in line with business objectives
Develop, manage, and strengthen relationships with regional distribution partners
Own delivery of revenue, profit, and NSV targets, proactively managing risks and opportunities
Drive brand strategy and execution in collaboration with global and regional teams
Identify and capitalize on new commercial opportunities through market insights, pricing, and portfolio optimization
Manage complexity across multiple markets while ensuring consistent execution standards
Qualification
Required
Proven commercial leadership experience within spirits, alcoholic beverages, or premium FMCG
Strong track record managing distributors across multiple international markets
Demonstrated ownership of P&L, budgeting, and commercial performance
Strategic thinker with strong execution focus and influencing capability
Excellent communication and stakeholder management skills
Comfortable operating in culturally diverse, fast-moving environments
Bachelor's degree strongly preferred
Fluent in Spanish and English (written and spoken)
Willingness to travel regularly across Central America & the Caribbean
Benefits
Comprehensive benefits package including healthcare and retirement plan
Generous vacation entitlement
Product allowance
Strong commitment to learning, development, and long-term career growth
Company
Advocate Group
At Advocate Group, we specialise in connecting consumer product organisations with top talent.
Funding
Current Stage
Early StageCompany data provided by crunchbase