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Roche · 13 hours ago

Executive Marketing Director - Gastroenterology

Indianapolis

Full-time

Onsite

Director/Executive

$266K/yr - $493K/yr

10+ years exp

Roche is committed to improving the lives of patients and fostering healthier communities. They are seeking an Executive Marketing Director for Gastroenterology to lead the development of marketing strategies and oversee brand marketing for their gastrointestinal products, ensuring effective collaboration across teams and driving significant changes in the organization for successful product launches.

BiotechnologyHealth CareHealth DiagnosticsOncologyPharmaceuticalPrecision Medicine

Comp. & Benefits

Responsibilities

Sets ambitious forecasts, adjusts based on new clinical & market data, and identifies what is needed from Roche/Genentech to deliver on the ambitious forecast and P&L

Accountable development and execution of DA & brand strategy across customers, patients, and payers

Leads strong collaboration with Squad, Digital Data and Analytics, Customer Engagement Ecosystems, Public Affairs & Access, and all Functional and Development Partners to develop integrated value proposition, strategic business plan, including specific, measurable and action-oriented 90-day priorities that grow franchise profitability, patient uptake and customer expectations. Deftly enables re-prioritization as business needs, market events, and available resources change

Champion the tenants of the Marketing Transformation within System 1.0 inclusive of embracing ways of working in the domains of content generation, measurement, and end to end ownership from strategy development to campaign execution

Identifies, develops, implements and maintains an appropriate and aligned infrastructure of internal and external resources that are required to achieve the maximum level of customer satisfaction and enterprise best practice while maintaining a healthy P&L

Serves as the Marketing Lead for the Gastroenterology (GI) Disease Area with accountability to develop and execute the GI vision, meet long-term (3-5 year) and short-term (90-day) strategic goals for a line of business within the marketing organization and across functional partners with measurable impact on customer utilization and patient access

Defines the critical success factors for afimkibart launch in UC and CD, reconciles these against Genentech today, and reshapes our internal organization as appropriate

Responsible for reimagining and shaping of our approach to access to meet the unique GI patient & customer journey in close collaboration with Patient Strategy

May be the US commercial representative on global Lifecycle Teams & Commercialization Leadership Teams and responsible to develop, access, resource, prioritize, and execute Lifecycle options to maximize the value we bring to patients. Beyond lifecycle options this may include the evaluation of Business Development opportunities

Contributes leadership skills, insights/knowledge and courage to embrace new approaches in order to help identify innovative priorities, plans and tactics that will help improve year-on-year brand adoption to maximize the number of patients who currently benefit from treatment

Represents the brand value proposition for all products in the assigned franchise(s) to others inside and outside of Genentech

Builds highly-connected, highly-motivated and high-performing teams by leading, developing and inspiring a thriving GI Marketing Team and fostering belonging within and across teams

Champions the principles of our commercial operating model including a new digital-first mindset, end-to-end ownership, prioritizing velocity & execution over perfection & customization

Develops a deeply patient-centric and customer-focused culture by continuously integrating emerging insights from patients, customers, providers, and, payers to define the GI vision, strategy, and execution priorities

Leads and contributes to the broader 1Marketing community at Genentech, participates in initiatives that have broad functional impact or impact across multiple therapeutic areas, offers functional expertise and supports capability development for the entire Marketing function, and advances progress towards our CMG outcomes

Embraces agile working practices to mobilize the Marketing team to maximize customer value and help more patients while ensuring the marketing team engages in fulfilling work

Responsible for long term capacity planning, enablement, project coaching and oversight of marketing team leads and is accountable for all aspects of Genentech’s people practices

Actively builds and cultivates future leaders within Marketing

Leads or oversees hiring of direct and indirect reports

Complies with all laws, regulations and policies that govern the conduct of Genentech activities

Qualification

Gastroenterology expertiseHealthcare commercial experienceMarketing strategy developmentPayer access experienceProject managementCustomer engagementContent developmentData analysisTeam leadershipCommunication skills