Pretzel Logic Productions · 3 days ago
Conversion Specialist (CRO, Funnels, Growth & Performance)
United States
Full-time
Remote
Entry, Mid Level
$18/hr - $26.44/hr
2+ years expInnoVision Marketing Group — The Anti-Agency® is seeking an A-Player Conversion Specialist who understands performance as a system. The role involves optimizing conversion across various digital platforms and managing the entire sales funnel to improve results.
AdvertisingFilm ProductionVideo
Responsibilities
Own conversion optimization across websites, landing pages, funnels, apps, and digital experiences
Continuously evaluate and improve the entire sales funnel — awareness → consideration → conversion → retention
Plan, execute, and analyze A/B and multivariate tests across UX, layout, messaging, offers, and flow
Write and optimize conversion-driven copy (headlines, CTAs, value propositions, page structure)
Build, optimize, and manage funnels in GoHighLevel (lead gen, booking, sales, automations)
Optimize mobile-first UI/UX — this is non-negotiable
Analyze and connect insights across:
Consumer and behavioral data
App and website analytics using GA4
Online ordering and transaction performance
Digital campaign performance
Social media and paid advertising results
Partner with creative, UX, paid media, and development teams to align traffic → experience → conversion
Translate data, heatmaps, recordings, and reports into clear, prioritized optimization actions
Proactively research, test, and launch new initiatives, tools, and frameworks to improve performance
Manage multiple optimization initiatives with ownership, urgency, and accountability
Qualification
Required
2+ years experience in conversion optimization, growth marketing, funnels, or performance-driven roles
Hands-on experience with GA4 — including event tracking, funnel analysis, and performance reporting (required)
Experience optimizing funnels tied to paid social, search, and programmatic media (required)
Proven experience with A/B testing, CRO frameworks, and funnel strategy
Strong ability to write and evaluate copy for conversion, not just design
Hands-on experience with GoHighLevel (funnels, automations, forms, integrations)
Deep understanding of mobile-first UX/UI and responsive behavior
Ability to evaluate and synthesize multi-channel data into actionable insights
Experience working across multiple industries with different KPIs and conversion metrics
Highly self-directed, curious, and proactive — you don't wait to be told what to optimize
Clear communicator who can defend decisions with data and logic
Calm, focused, and confident under pressure
Preferred
Experience with Shopify, WooCommerce, or custom e-commerce builds
Familiarity with tools like Hotjar, Looker Studio, VWO, Optimizely, or similar
App optimization or CRO experience beyond traditional web flows
Strong understanding of paid media performance metrics (CPA, ROAS, LTV)
Company
Pretzel Logic Productions
Pretzel Logic Productions is a creative agency that offers motion graphics, animation, scriptwriting, and video production services.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase