Momos · 2 weeks ago
Field Marketing Manager
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
5+ years expMomos is the leading Guest AI Platform built for multi-location restaurant brands across the globe. They are seeking an experienced Field Marketing Manager to plan, coordinate, and execute field and industry events across North America, with a focus on generating pipeline and strengthening customer relationships.
Food and BeverageSaaSSoftware
Responsibilities
Own the field event strategy and annual field event calendar for North America, focusing on high-impact restaurant, QSR, and hospitality industry shows
Plan, run, and optimize field events: dinners, roundtables, roadshows, CXO programs, industry field activations
Build promotion playbooks for events including outbound strategy, sales enablement kits, messaging, and sequences
Develop post-event follow-up frameworks, including persona messaging, lead routing, feedback intake, and pipeline acceleration tracks
Manage all end-to-end logistics: booth selection, vendor communication, booth design, equipment shipping, swag procurement, staffing, demos, and run-of-show
Ensure flawless on-site execution, representing Momos professionally and ensuring our brand is consistently showcased
Work cross-functionally with Product Marketing, Sales, Content & Design, and Customer Success to align messaging and event goals
Build integrated pre-event, during-event, and post-event campaigns across email, social media, paid channels, partners, and SDR follow-up motions
Own attendee list segmentation, outreach, and meeting booking strategies
Track event KPIs, including leads captured, meetings booked, influenced pipeline, CAC efficiency, and event ROI
Build the measurement strategy for field marketing, tying investment to pipeline, velocity, and influenced ARR
Optimize event performance over time through testing, creative improvement, and data-driven insights
Partner with the brand and content teams to produce event-ready collateral: signage, booth graphics, pitch decks, demo flows, handouts, and multimedia assets
Ensure all messaging reflects Momos' value proposition, positioning, and key differentiators
Contribute creative ideas for booth experiences, activations, and engagement tactics that attract high-quality prospects
Plan and execute smaller-scale customer and partner events, including: Customer roundtables, Executive dinners, Local workshops & meetups, Co-hosted partner events, Virtual webinars
Work with Sales and Customer Success on attendee recruitment and account targeting
Ensure events strengthen customer relationships, improve retention, and support expansion opportunities
Qualification
Required
Located in the United States (remote) and willing to travel 20-30% for conferences and field events across North America
5+ years of experience in event marketing, field marketing, or demand generation (preferably in B2B SaaS or tech)
Strong project management and logistics coordination skills; able to oversee multiple events simultaneously
Experience running booth experiences at trade shows, industry conferences, or regional field events
Ability to work cross-functionally and collaborate with Sales, Marketing, and Creative teams
Strong communication and relationship-building skills
Analytical mindset with experience in measuring and reporting event performance and ROI
Preferred
Experience in the restaurant, hospitality, or retail technology industry
Familiarity with lead routing, CRMs like HubSpot/Salesforce, marketing automation tools like Conversion AI, and lead scoring logic
Experience creating or adapting event creative assets
Startup or high-growth SaaS experience — comfortable with building processes from scratch
Benefits
Comprehensive private health insurance
Discretionary trips to our offices worldwide, with global travel medical coverage
Insurance (when it's safe to travel!)
Cross-cultural team bonding/networking
Company
Momos
Momos is a software-as-a-service (SaaS) platform.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$16.5MKey Investors
645 Ventures
2024-09-19Series A· $10M
2021-08-26Seed· $6.5M
Leadership Team
Sai Alluri
Co-Founder & CEO
Andrew Liu
Co-Founder
Recent News
2024-06-04
2024-06-04
Company data provided by crunchbase