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CooperVision · 19 hours ago

Associate Digital Marketing Manager

Victor, NY

Full-time

Onsite

Entry, Mid Level

$85K/yr - $112K/yr

2+ years exp

CooperVision is a leading manufacturer of soft contact lenses, focusing on innovative products and practitioner support. The Associate Digital Marketing Manager will execute digital marketing initiatives to drive business growth and enhance brand visibility, collaborating with various departments to ensure cohesive efforts that support commercial objectives.

Health CareManufacturingMedical Device

Responsibilities

Manage campaign email calendar to ensure visibility across teams and monitoring deadlines

Help ensure Marketing Cloud emails and journeys are developed in a manner consistent with best practices to maximize deliverability

Manage social media calendar and schedule social posts

Execute paid social media campaigns across channels including Facebook, Instagram, LinkedIn, YouTube and Twitter

Monitor and coordinate with customer support on potential campaign feedback

Monitor and optimize campaign execution

Remain current in website, email, landing page, digital and social functionality

Work with internal and agency partners to develop best in class digital assets (emails, banners, websites, etc.)

Manage agency/brand relationships to execute and manage all digital activity

Arrange and host monthly reports with agency partners and internal team to review metrics and optimize all campaigns

Implement ongoing website content updates

Assist in the implementation of an SEO strategy

Review and audit website (with brand team), to ensure content is up to date and provide and implement recommendations for optimization

Respond and troubleshoot website issues

Work with brand team

Create and test event registration and communications using Cvent

Ensure access and delivery of pre and post event reporting

Assist in data preparation for the purposes of campaign execution

Assist with data cleansing and integrity of the data

Consolidate campaign, website data, create and update dashboards

Review and highlight successes and anomalies on a quarterly basis

In conjunction with the broader Marketing team, manage strong working relationship with other functions, including but not limited to: Sales, Commercial Operations, Professional Affairs, Finance

Collaborate with other groups to identify opportunities to assist in the streamlining marketing initiatives and processes

Participates in the annual development of digital objectives

Performs other duties related to marketing as required

Qualification

Salesforce Marketing CloudCventGoogle AnalyticsHTMLJavaScriptCSSExcelSEO Best PracticesSprout SocialInfluencing skillsMulti-taskCommunication skills

Required

Knowledge of Salesforce Marketing Cloud

Strong knowledge of Cvent

Strong knowledge of html, JavaScript, and CSS media queries

Familiarity with Sprout Social

Google Analytics

Familiarity of BrightEdge and SEO Best Practices

Strong knowledge of Excel

Strong influencing skills – able to work across the commercial organization to achieve goals

Must be proactive, self-motivated with a can-do attitude

High level of ownership, accountability, and initiative

Excellent communication and interpersonal skills – verbal, written and presentation

Ability to multi-task and establish priorities

Minimum of 2 years related experience in marketing automation

Bachelor's degree in Business, Marketing; MBA/Master's a plus

Company

CooperVision

Glassdoor3.8

CooperVision is one of the world’s leading manufacturers of soft contact lenses and related products and services. It is a sub-organization of The Cooper Companies.

Founded in 1980

Fairport, New York, USA

5001-10000 employees