Comcast · 21 hours ago
Sr. Specialist, CommOps
Philadelphia, PA
Full-time
Onsite
Mid, Senior Level
3+ years expComcast is a Fortune 50 leader in media and technology, seeking a strategic, data-driven Sr. Specialist in Communications Operations. This role focuses on enhancing customer messaging strategies and performance optimization across various channels, leveraging innovative technologies like GenAI and ML to improve customer experiences.
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Responsibilities
Support the launch and enhancement of Email, SMS and Push notification campaigns, including backend enablement, opt-in strategy, and migration planning
Collaborate with cross-functional teams to align messaging across outbound (email, SMS, push) and inbound (app, web, IVR) channels
Assist in designing and documenting messaging frameworks:
Message tiering and sequencing
Urgency prioritization (instant vs. non-urgent)
Ideal channel selection
Optimal timing and frequency capping
Suppression logic and customer preferences
Partner with platform teams to support the migration of marketing and service Email and SMS campaigns to Adobe V8
Help coordinate efforts across teams using disparate asset management systems (AEM, OneDrive, Smartsheet) to ensure consistent messaging and asset usage
Develop and maintain dashboards and reports to track performance of SMS, email, push, and other outbound campaigns
Analyze campaign metrics (open rates, click-through rates, opt-outs, conversions) to identify trends and optimization opportunities
Define KPIs and success metrics in partnership with analytics and marketing teams
Present insights and recommendations to stakeholders to inform messaging strategy and creative direction.Support A/B testing and experimentation frameworks to improve campaign effectiveness
Assist in the development of a strategic roadmap to deploy GenAI/ML for omnichannel asset performance insights
Translate technical insights into actionable communications that support creative optimization and personalized customer engagement
Support pilot programs and stakeholder education around GenAI/ML capabilities
Qualification
Required
3–5 years of experience in customer communications, marketing operations, or digital strategy
Strong understanding of omnichannel messaging and customer journey orchestration
Excellent communication and project management skills
Ability to work cross-functionally in a fast-paced, matrixed environment
Bachelor's Degree
Preferred
Experience with SMS marketing platforms, Adobe Experience Manager, and customer data platforms (CDPs)
Familiarity with GenAI/ML concepts and their application in marketing
Experience in telecom, media, or enterprise-scale customer communications
Strategic thinker with a passion for customer experience and innovation
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary
Benefits
Best-in-class Benefits
An array of options
Expert guidance
Always-on tools
Company
Comcast
Comcast is a media and technology company that provides broadband internet, mobile services, and entertainment platforms. It is a sub-organization of SkyShowtime.
10001+ employees
H1B Sponsorship
Comcast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (705)
2024 (561)
2023 (624)
2022 (750)
2021 (588)
2020 (583)
Funding
Current Stage
Public CompanyTotal Funding
$4.92BKey Investors
California Public Utilities CommissionMassachussetts Broadband InstituteMaine Connectivity Authority
2025-11-13Grant· $3.2M
2024-07-02Grant· $2.69M
2023-04-24Grant· $0.28M
Leadership Team
Neil Smit
President and Chief Executive Officer
Candy Lawson
SVP, Chief Compliance Officer and Senior Deputy General Counsel
Recent News
2026-01-07
2026-01-07
2026-01-07
Company data provided by crunchbase