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More/Less Protein Gummies · 3 days ago

Head of Creative and Brand

Austin, TX

Full-time

Onsite

Lead/Staff, Director/Executive

$90K/yr - $90K/yr

5+ years exp

More/Less Protein Gummies is a company founded by former NBA coach David Nurse and industry veteran John George, focused on health and wellness products. The Head of Creative and Brand will lead the development of impactful creative content to drive customer engagement and brand loyalty, requiring strong leadership and creative vision.

Food Production

Hiring Manager

John George

Responsibilities

Develop and implement creative strategies for integrated campaigns, new product launches, and evergreen content, balancing brand storytelling with performance marketing precision

Oversee and manage daily workflows, prioritizing projects, while fostering a culture of innovation and collaboration within the team, marketing agencies, and influencers, across all elements of creative design

Oversee and perform the full lifecycle of creative asset development—including paid media ads (Meta, TikTok), email/SMS marketing, website (PDP, landing pages) design, packaging, and video content—from concept to final delivery

Own and evolve the brand's visual identity and style guides, ensuring consistency and clarity across all channels while adhering to relevant health and wellness compliance guidelines (e.g., HIPAA, claims substantiation)

Collaborate closely with the marketing team to translate performance data and consumer insights into creative improvements through structured A/B testing and iteration

Manage timelines, resources, and budgets effectively, ensuring all projects are completed on time and within scope

Partner with external vendors, agencies, and suppliers for specialized tasks like print production or photography when necessary

Qualification

Creative StrategyAdobe Creative SuiteDTC MarketingPerformance AnalysisProject ManagementLeadershipCommunicationAttention to Detail

Required

5+ years of experience in a creative role, with at least 2-3 years in a management or leadership position

Prior experience within a DTC, e-commerce, or health/wellness brand is a strong plus

Bachelor's degree in Graphic Design, Marketing, Communications, or a related field, or equivalent practical experience

Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and project management tools (e.g., Asana, Trello)

Deep understanding of DTC marketing channels and performance metrics (CTR, CPA, conversion rates), and the ability to produce conversion-focused creative

Exceptional leadership and communication skills

Strong attention to detail and organizational abilities

Strategic mindset with creative problem-solving abilities

Ability to thrive in a fast-paced, dynamic environment