Universal Music Group · 3 weeks ago
Manager, Digital Strategy, North America
New York, NY
Full-time
Onsite
Mid Level
$66K/yr - $116K/yrUniversal Music Group is the world’s leading music company committed to artistry, innovation, and entrepreneurship. The Manager, Digital Strategy will lead digital marketing partnerships and initiatives, collaborating with various platforms to enhance the visibility and success of artists under Virgin Music Group.
Audio Recording and ProductionMedia and EntertainmentMusicPublishing
Responsibilities
Strategize, pitch and secure artist partnership opportunities with social media platforms (TikTok, Meta, Snap, Discord, X, etc.) and digital content channels/outlets for the VMG roster and catalog
Strategize and project manage artist partnership opportunities with platforms in video game and metaverse spaces
Network and expand Virgin Music Group’s rolodex of innovative, forward thinking partners in digital spaces for artist collaboration opportunities
Ideate and execute digital promotions and contesting initiatives for a roster of artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more
Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns
Collaborate with internal VMG departments (paid media, marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies
Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs
Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace
Manage multiple campaigns in a fast-paced, entrepreneurial environment
Maintain professional relationships with artists, label and management partners
Troubleshoot administrative and support queries across social media platforms
Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success
Qualification
Required
Passion for independent music
Entrepreneurial spirit
Professional background in music-focused digital marketing
Affinity for the gaming/metaverse industries
Strong eye for analysis
Ability to thrive in a fast-paced, results driven environment
Strategize, pitch and secure artist partnership opportunities with social media platforms (TikTok, Meta, Snap, Discord, X, etc.) and digital content channels/outlets for the VMG roster and catalog
Strategize and project manage artist partnership opportunities with platforms in video game and metaverse spaces
Network and expand Virgin Music Group's rolodex of innovative, forward thinking partners in digital spaces for artist collaboration opportunities
Ideate and execute digital promotions and contesting initiatives for a roster of artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more
Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns
Collaborate with internal VMG departments (paid media, marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies
Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs
Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace
Manage multiple campaigns in a fast-paced, entrepreneurial environment
Maintain professional relationships with artists, label and management partners
Troubleshoot administrative and support queries across social media platforms
Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success
Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc
Must thrive in a team environment but be able to take initiative and work independently
Strong analytical skills with ability to create case-studies and campaign reporting decks
Degree in relevant field, and/or equivalent career experience
Music industry or artist relations experience
Benefits
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Company
Universal Music Group
Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing.
Founded in 1934
10001+ employees
H1B Sponsorship
Universal Music Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (24)
2023 (14)
2022 (22)
2021 (18)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$8.65BKey Investors
William AckmanTencent
2023-06-06Post Ipo Debt· $802.31M
2021-09-21IPO
2021-06-21Secondary Market· $4.17B
Leadership Team
Devraj Sanyal
Chairman & CEO, Universal Music Group, India & South Asia; SVP Strategy "AMEA"
Timothy Xu
Chairman and CEO
Recent News
Company data provided by crunchbase