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Central Garden & Pet · 15 hours ago

Senior Analyst or Manager, Retail Media Performance

Schaumburg, IL

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $110K/yr

3+ years exp

Central Garden & Pet is a rapidly growing company in the Pet Segment, seeking a strong Senior Analyst or Manager to oversee digital media performance reporting across major retailers. This role involves campaign expertise combined with analytics to support decision-making on retail media investments and provide actionable recommendations to cross-functional teams.

Home and GardenPet

Responsibilities

Build and maintain standardized reporting on spend, ACOS, ROAS, TACOS, impressions, clicks, CPC, share of voice, and new-to-brand metrics; execute and deliver weekly/monthly/quarterly scorecards to BUs and leadership

Recommend budgets, keyword optimizations, and targeting strategies to BU retail media leads; identify negative keywords, new-to-brand opportunities, and high-ROI placements

Partner with Finance to connect retail media spend to revenue, margin, and P&L; Collaborate with digital shelf teams to link media insights to PDP performance and conversion

Develop and document playbooks for campaign setup, reporting cadence, and optimization levers; Support BU retail media leads with training and ad-hoc analytics; Manage day-to-day coordination of PacVue and retailer media relationships

Qualification

Meta Advertising PlatformAmazon AdvertisingAmazon Marketing CloudWalmart ConnectECommerce ExperienceDigital Advertising ExperienceMicrosoft Office SuiteAnalytical SkillsProblem-Solving SkillsCommunication SkillsOrganizational SkillsTeamwork

Required

Must have strong analytical and problem-solving skills; possess excellent verbal and written communications skills

Extensive, prior experience with Meta Advertising Platform, Amazon Advertising and Amazon Marketing Cloud, Walmart Connect, and other digital marketing/media

Proven ability in working cross-functionally to achieve results

Strong communication skills with ability to influence decision makers and indirect reports

Ability to work independently with some direction; superior organizational skills

Professional demeanor and integrity; works extremely well in teams

Strong working knowledge of the Microsoft Office suite; expert level Excel skills

Bachelor's degree in business or related field required

3+ years of relevant eCommerce/Digital Advertising Experience required

Preferred

5+ years of experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred