Samsara · 15 hours ago
Senior Manager, Brand Strategy
United States
Full-time
Remote
Senior Level, Lead/Staff
$107K/yr - $192K/yr
10+ years expSamsara is a pioneer of the Connected Operations™ Cloud, helping organizations harness IoT data for operational improvements. The Senior Manager, Brand Strategy will drive brand engagement and strategy, manage creative campaigns, and ensure brand coherence across various touchpoints.
Business IntelligenceCloud Data ServicesInternet of ThingsSaaSSoftware
Responsibilities
Lead the strategy for major brand campaigns and activations, define the “why” and “what” for the creative team and agency partners (e.g., customer-centric insights, market concerns, opportunity spaces) and translate them into compelling creative briefs that inspire and guide high-impact work
Partner tightly with internal and external creative teams to maintain and elevate brand coherence across our full brand universe/ecosystem — ensuring every touchpoint (paid, earned, owned) reinforces our brand story, voice and visual identity
Manage external agencies and contractor resources to deliver world-class creative campaigns and branded content — plan, select, brief, oversee, and evaluate agency partners and contractors
Elevate customer storytelling and brand narratives — amplify major product moments through a mix of paid, earned, and owned channels; ensure the brand narrative resonates deeply with our buying community and maximises reach and impact
Identify and expand new brand opportunities — work cross-functionally to surface brand-building moments and pathways, deepen engagement and accelerate outsized reach via meaningful storytelling
Manage Corporate Marketing budgets – oversee planning, forecasting, tracking and optimisation of budget across the corporate marketing / brand function
Partner with brand media, sponsorships and channel leads — collaborate to maximise the brand investment, align brand strategy with media/sponsorship execution and ensure channel plans reflect brand objectives
Monitor brand health and score across cross-functional brand initiatives — define relevant KPIs, build dashboards or frameworks for tracking brand equity/health, run regular reviews and provide insights and recommendations for improvement
Hire, develop and lead an inclusive, engaged, and high performing team
Qualification
Required
10+ years (or appropriate senior-level) experience in brand strategy, brand management, creative strategy or equivalent, ideally both agency and in-house or deep experience working agency side on major brand campaigns, with 2+ years leading a team
Proven ability to lead creative strategy and drive high-impact brand campaigns in competitive markets; able to set direction, collaborate with creative teams and agencies, and deliver results
Experience maintaining brand coherence across multiple touchpoints and channels — adept at partnering with creative, media, sponsorship and other marketing functions to ensure a unified brand universe
Strong storytelling instincts and the ability to translate customer/market insights into brand narratives and creative briefs that inspire
Demonstrated experience managing budgets and partner relationships (agencies, contractors) and delivering strategic work on time and on budget
Excellent cross-functional collaboration skills — ability to work across teams (creative, media, product, sponsorship, analytics) and influence senior stakeholders
Highly analytical mindset when needed — able to define brand health metrics, interpret brand performance data and make strategic recommendations
Excellent communication and presentation skills — comfortable articulating brand ideas and strategy to internal leadership and external partners
A self-starter with the versatility to think big (brand building) and roll up sleeves (execution). Comfortable in ambiguity and a fast-moving environment
Bachelor's degree (Marketing, Communications, Business or related) or equivalent experience required
Preferred
Experience leading major rebrands, repositioning efforts, or category creation
Experience with storytelling for technical audiences, turning complex products into simple, compelling narratives
Familiarity with AI-driven creative workflows (e.g., prompt-based content development)
Benefits
Health benefits
Employee-led remote and flexible working
Company
Samsara
Samsara is digitizing the world of physical operations.
1001-5000 employees
H1B Sponsorship
Samsara has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (68)
2024 (53)
2023 (59)
2022 (70)
2021 (1)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$930MKey Investors
General CatalystAndreessen Horowitz
2021-12-15IPO
2020-09-24Secondary Market
2020-05-20Series F· $700M
Leadership Team
Sanjit Biswas
CEO
Ben Calderon
CTO - Hardware & Operations
Recent News
2025-12-31
2025-12-31
Andreessen Horowitz
2025-12-31
Company data provided by crunchbase