Wells Fargo ยท 23 hours ago
Senior Lead Marketing Consultant, Business Banking Marketing
CHARLOTTE, NC
Full-time
Hybrid
Senior Level, Lead/Staff
7+ years expWells Fargo is a leading financial services company, and they are seeking a Senior Lead Marketing Consultant to drive strategic marketing initiatives for their Business Banking sector. This role involves collaborating with sales leadership to design and execute marketing plans that promote a variety of business products, enhancing productivity and profitability.
BankingFinancial ServicesFinTechInsurancePayments
No H1B
Responsibilities
Provide marketing support to Business Bankers, Business Banking Relationship Managers and Small Business Administration Lending Managers that promote Wells Fargo business products
Manage the business development lead management strategy to Wells Fargo branches
Test/learn and optimize deepening marketing campaign budget across multiple campaigns with the objective of achieving customer acquisition and deepening goals
Manage across matrixed-team of data analysts, channel partners, legal, compliance, creative agencies, banker readiness and operations employees to achieve campaign goals
Track macro-economic trends, business environment, competitor strategies, promotions, pricing, and recommend pivots, when appropriate
Collaborate with Marketing Science Team and Business Banking team to forecast campaign results, author business cases, and publish campaign reporting packages that records the financial performance of the campaigns
Provide ongoing performance updates to Business team and Head of Wells Fargo Business Marketing, other Marketing Executives, and other C-suite level executives
Ideate for breakthrough marketing concepts that will improve response rates and lower the campaign cost per account
Qualification
Required
7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Preferred
5+ years of experience in leading strategy and campaign execution with a focus on sales and marketing
3+ years of experience supporting retail sales
Track record of achieving marketing, new customer growth goals
Knowledge of business banking products, retail banking, and/or small business customer segment
Experience partnering with sales management to achieve customer acquisition goals
Knowledge of retail banking, preferably Small and Business Banking
Success developing and implementing marketing campaign strategy, including pivots in customer targeting, offer selection, and messaging
Highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners
Must be able to successfully navigate a matrixed environment
Analytical understanding of marketing campaigns, A/B testing, incremental lift, Return on Marketing Investment (ROMI)
Campaign management and execution experience, ideally within in Aprimo or similar campaign management tool
Ability to synthesize data, market insights, and performance metrics into clear executive recommendations
Ability to direct creative teams to develop marketing campaign assets
Must thrive in a fast-paced environment
Strong presentation development skills
Company
Wells Fargo
Wells Fargo & Company is a financial services firm that provides banking, insurance, investments, and mortgage services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-10-06IPO
Leadership Team
Charlie Scharf
CEO
Fernando Rivas
CEO of Corporate & Investment Banking
Recent News
2026-01-09
2026-01-08
The Real Deal
2026-01-08
Company data provided by crunchbase