SEO & ASO Lead jobs in United States
cer-icon
Apply on Employer Site
company-logo

XE Corporation · 6 days ago

SEO & ASO Lead

positionIrvine, CA
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$90K/yr - $110K/yr
date4+ years exp

Xe is a company that provides a comprehensive range of currency services and products. They are seeking a strategic, hands-on SEO & ASO Lead to take ownership of their global search presence, focusing on rebuilding SEO foundations, growing organic traffic and conversions, and optimizing app store presence.

AndroidEnterprise SoftwareiOSMobileProject ManagementSoftware
check
Growth Opportunities

Responsibilities

Audit and rebuild Xe’s global SEO strategy, focusing on high-intent money transfer, FX, and brand queries
Lead keyword research and mapping for all key markets and languages
Define and drive content optimisation for on-site pages, landing pages, and blog articles
Collaborate with engineering on site performance, crawlability, and structured data improvements
Monitor and report on SEO performance metrics, providing actionable insights to leadership
Own Xe’s link acquisition strategy (ethical, relevance-driven)
Manage Xe’s visibility and conversion performance in Apple App Store and Google Play
Conduct keyword research, A/B test metadata, and optimise creative assets
Collaborate with Product Marketing and UA teams to align app acquisition and retention strategies
Research and implement strategies to increase Xe’s visibility and accuracy in LLM-based search (e.g. ChatGPT, Perplexity, Gemini, Copilot)
Develop and test structured data, content formats, and partnerships that improve Xe’s representation in generative AI results
Collaborate with Data and Product teams to integrate Xe’s API data (exchange rates, tools, brand assets) into LLM ecosystems
Stay ahead of emerging trends in search + AI discovery and advise leadership on opportunities

Qualification

SEO strategyASO toolsTechnical SEOKeyword researchAnalytics toolsCuriosity for AI trendsCross-functional collaboration

Required

4+ years' experience in SEO or growth marketing (ideally in fintech, e-commerce, or marketplaces)
Proven track record improving organic traffic and conversion performance across web and/or app environments
Strong understanding of technical SEO, schema, Core Web Vitals, and modern content frameworks (React, Next.js, etc.)
Familiarity with App Store Optimization tools (AppTweak, Sensor Tower, Data.ai)
Analytical mindset — comfortable working with GA4, GSC, Looker Studio, and keyword analytics tools
Curiosity for AI-driven search trends (OpenAI, Anthropic, Google SGE, etc.) and how they'll reshape discovery
Ability to work cross-functionally with engineers, designers, and marketers

Benefits

Medical, Dental & Vision Insurance
401K Plan with Match
Employee Stock Purchase Plan
Paid Vacation / Sick Leave
Hybrid Work Schedule
Tuition Assistance
Growth Opportunities
Corporate gatherings, team bonding events, and much more!
Plumm Mental Health and Wellbeing
Volunteering day for a charity of your choice

Company

XE Corporation

twittertwitter
Glassdoor4.0
company-logo
XE Corporation is a business management engine that connects various open source platforms with employees.
dateFounded in 2000
location
Orlando, Florida, USA
people-size11-50 employees
web-link
http://www.xecorporation.com

Funding

Current Stage
Early Stage
Total Funding
$0.5M
2003-04-03Seed· $0.5M

Leadership Team

M
Mark A. Carbone
CEO
linkedin
Company data provided by crunchbase