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Turn/River Capital · 1 day ago

Marketing Operations & Systems Lead

United States

Full-time

Remote

Senior Level

$175K/yr - $175K/yr

5+ years exp

Turn/River Capital is a private equity firm focused on partnering with software businesses to accelerate growth. They are seeking a Marketing Operations & Systems Lead to oversee marketing technology and data integration across their portfolio, ensuring that systems and campaigns deliver actionable insights tied to revenue.

Financial ServicesFinTechSaaSVenture Capital

Growth Opportunities

Responsibilities

Own the roadmap for marketing systems: scoping initiatives, setting priorities, and driving pace across campaigns, integrations, and reporting improvements

Manage and optimize the marketing tech stack (HubSpot, Salesforce, GA4, digital advertising platforms, PRM, ABM, and experimentation tools) across portfolio companies

Design and maintain reporting frameworks that connect marketing activity to pipeline and revenue; define taxonomy, campaign tagging, and channel attribution logic

Partner with Data Engineering and RevOps to ensure seamless, bi-directional data flow between marketing automation, CRM, and analytics environments

Establish best practices for campaign setup, tracking, and measurement. Provide enablement and training to portfolio marketing teams

Partner with Analytics Leads to build dashboards and surface insights that help marketers identify high-yield channels, campaigns, and content

Pilot LLM-powered or AI-assisted workflows to improve campaign creation, audience targeting, and content optimization

Serve as the day-to-day bridge between Marketing and Data teams, translating business goals into system design and actionable insights

Develop repeatable frameworks, templates, and documentation to help new portfolio companies onboard quickly and operate efficiently

Qualification

MarTech stack designAttribution frameworksCampaign optimizationSQLMarketing analyticsExceptional communicatorCurious thinkerStructured thinkerProactive thinkerCollaboration skills

Required

5+ years of experience in marketing operations, marketing systems, or marketing analytics, including 2+ years owning MarTech stack design and integration across multiple business units

Deep expertise across GTM platforms including marketing automation, web analytics, digital advertising, sales engagement, PRM, experimentation, chat, and ABM tools, with a clear point of view on best-practice MarTech architecture

Familiarity with multi-touch attribution, funnel reporting, and marketing performance measurement

Working familiarity with SQL and strong collaboration skills with Data and Engineering teams on integrations, data flow, and automation

Strong understanding of marketing data flow and lead lifecycle from impression to revenue

Bachelor's degree in Marketing, Business Analytics, or a related field

Exceptional communicator able to distill complex technical concepts for non-technical stakeholders and collaborate effectively with Marketing, RevOps, and leadership

Curious, structured, and proactive thinker; someone who thrives on bringing order to complexity and enabling data-driven marketing at scale