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Propel, Inc · 4 days ago

Brand Voice and Copy Lead

United States

Full-time

Remote

Senior Level

$150K/yr - $160K/yr

6+ years exp

Propel is a technology company on a mission to strengthen the social safety net for low-income Americans. They are seeking a Brand Voice and Copy Lead to evolve their brand voice and enhance creative execution, working closely with various teams to unify Propel's storytelling and drive impactful communication.

AppsFinanceFinancial ServicesFinTech

Responsibilities

Lead the refresh of Propel’s voice & tone guidelines, creating a clear, modern, emotionally resonant voice grounded in our people-first strategy

Own and train Propel’s internal LLM on our refreshed voice guidelines

Build tools, templates, and training that make the voice easy for cross-functional teams to adopt

Own core creative copywriting across brand, marketing, growth, design, and product including ads, campaigns, scripts, landing pages, social content, and website copy

Work closely with brand, product, growth, lifecycle, and CX to ensure cohesive storytelling across the funnel

Shape ideas from 0→1, providing structure, clarity, and taste

Edit and QA copy across teams to ensure quality and alignment

Create evergreen creative ideas for social and always-on brand storytelling

Qualification

CopywritingBrand storytellingAI content draftingCreative directionTraining AI/LLMsHigh-performing marketing copyConceptual thinkingCoachingOperational instinctsTeam collaboration

Required

6–10 years of experience in copywriting, brand storytelling, or creative writing, either at consumer tech companies or a blend of startup and agency experience

A portfolio demonstrating strong conceptual thinking, campaigns, headlines, scripts, and end-to-end storytelling

Equally comfortable setting creative direction and rolling up sleeves to execute

Comfortable using AI for drafting, editing, and scaling content

Experience partnering closely with designers and creative directors; comfortable concepting and pitching ideas

Ability to write high-performing marketing copy across paid, social, product marketing, and owned channels

Comfortable reviewing and coaching other writers, providing feedback without formal management responsibilities

Strong operational instincts: able to build templates, playbooks, and systems that elevate writing quality at scale