Zenith ยท 1 day ago
Senior Vice President, Analytics
New York, NY
Full-time
Onsite
Director/Executive
$210K/yr - $235K/yr
12+ years expZenith is a full-service media agency that is part of Publicis Media, focusing on driving measurable business outcomes for clients. They are seeking a Senior Vice President of Analytics to lead a team, develop analytics strategies, and provide data-driven insights to enhance client campaigns.
AdvertisingMarketing
Responsibilities
Contribute intellectual capital with regard to measurement, analytics, research and insights
Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process
Lead and manage a sizable team of data experts and media analysts in New York and San Francisco
Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions
Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights
Provide strategic and tactical data and analytics recommendations to clients and key stakeholders
Actively participate and contribute to new business and existing client business development
Help evaluate and recommend data driven vendors and solutions to continuously drive innovation and operational excellence
Qualification
Required
12+ years of experience, with minimum of 5 years of agency experience
Experience with Business Intelligence tools (QlikView, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Blue Kai, TURN, etc.) and relational databases (SQL Server, MS Access, Oracle)
Digital attribution experience (VisualIQ, Convertro, etc.)
Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display
Experience with utilizing and/or modelling multiple data sources simultaneously, identifying and procuring third party data
Expertise in leveraging the digital data ecosystem. Advanced digital data market experience a key requirement, including social and mobile data experience
Understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social - understand a holistic view of a Paid, Owned, Earned
Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Zenith
Zenith is an ROI agency that offers performance marketing, brand content, and strategic marketing effectiveness consultancy services.
5001-10000 employees
H1B Sponsorship
Zenith has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (16)
2023 (17)
2022 (19)
2021 (31)
2020 (55)
Funding
Current Stage
Late StageTotal Funding
unknown2010-08-13Acquired
Leadership Team
L
Lauren Hanrahan
CEO
Recent News
The Premium Times
2024-10-26
BizWatchNigeria.Ng
2024-10-25
2024-06-03
Company data provided by crunchbase