Grand Design RV · 2 months ago
Social Media and Partnership Manager
Middlebury, IN
Full-time
Onsite
Mid, Senior LevelGrand Design RV is one of the fastest-growing RV brands, known for its quality and innovation. They are seeking a Social Media and Partnership Manager to develop and execute social strategies and brand partnerships that drive brand awareness and customer engagement.
Graphic DesignManufacturingRecreational Vehicles
Responsibilities
Oversee, manage and build cohesive strategies for all social media channels, including but not limited to Instagram, Facebook, TikTok, Twitter, LinkedIn and YouTube. Ensure content is posted consistently and at optimal times to maximize engagement, lead generation and sales
Create engaging, compelling and culturally relevant platform specific content (images, videos, infographics, etc.) that resonates with Grand Design RV owners, prospective owners and dealer reps
Develop and manage a content calendar aligned with brand campaigns, product launches, and seasonal trends
Collaborate with cross-functional stakeholders, supplier partners and RV influencers to design and develop social media campaigns, promotions, and giveaways
Design and manage social media plans for specific events throughout the year including but not limited to Dealer Open House, Tampa RV Super Show and Hershey RV Show
Proactively identify opportunities for real-time engagement and brand participation in trending conversations
Lead the design and management of influencer programs to complement the overall Grand Design social media strategy and content calendar
Identify, onboard, and manage relationships with RV reviewers, content creators, and brand ambassadors
Coordinate influencer campaigns, track performance, and ensure alignment with brand values
Actively engage with the Grand Design community of RV enthusiasts by responding to comments, messages, and mentions. Foster a positive, supportive, and fun atmosphere online by interacting with followers and building strong relationships
Monitor, analyze, and report on social media metrics to track performance and refine strategies. Use data to inform decisions and optimize content and campaigns
Generate monthly reports with actionable insights to optimize content and strategy
Stay up to date on the latest social media trends, RV industry news, customer preferences, and competitive actions. Apply new trends and tools to enhance social media presence and keep content fresh and relevant
Track industry trends, competitor activity, and audience sentiment using social listening tools
Provide insights to the broader team to inform campaign development and breakthrough product positioning
Develop social media toolkits and training materials for RV dealers to amplify brand messaging locally
Host webinars and workshops to educate dealers on best practices for social media marketing
Support dealer campaigns with content templates, hashtags, and engagement strategies
Qualification
Required
Bachelor's degree in marketing, communications, or related field
Proven experience as a Social Media Manager or similar role, preferably within the outdoor, travel, or RV industries
Strong understanding of social media platforms and their tools (Facebook, Instagram, Twitter, TikTok, YouTube, etc.)
Creative thinker with the ability to develop compelling content and campaigns
Ability to create and edit social media assets
Entrepreneurial mindset with a passion for cutting edge tech to improve output (AI, etc.)
Excellent writing, editing, and visual storytelling skills
Experience with social media management tools (e.g., Sprinklr, Hootsuite, Sprout Social, Buffer)
Strong knowledge of social media analytics and ability to use insights to improve performance
Ability to work independently and collaborate with teams in a fast-paced environment
Must be flexible to travel, 20% of time including weekends
Comfortable being on camera as well as capturing live content
Social monitoring over the weekend and holidays
Able to be in a production environment a few hours a week
Office sitting and standing environment
Be in the office 4 days/week
Benefits
Medical, Dental, Vision, Group Life Insurance, Accidental Injury, Critical Illness, Short & Long-Term Disability
Health Savings Account (HSA)
401(k) with match
Employee Stock Purchase Program
Tuition Reimbursement
Holiday and Vacation Pay
Company
Grand Design RV
Grand Design RV is a manufacturer of recreational vehicles.
Founded in 2012
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2016-10-03Acquired
2014-01-01Private Equity
Leadership Team
Analli Munoz
Human Resources Business Partner
Daniel Kussow
Partners in Progress Midwest Regional Field Manager Fixed Operations
Recent News
Winnebago Industries, Inc.
2025-10-22
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