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Monks · 20 hours ago

Director, Digital Strategy, B2B

New York, NY

Full-time

Hybrid

Director/Executive

$146K/yr - $174K/yr

7+ years exp

Monks is a global digital marketing agency focused on innovation and technology services. As a Director of Digital Strategy, you will lead B2B client engagements, developing and executing media strategies that drive pipeline impact and revenue outcomes while mentoring junior team members.

Commercial Real EstateProperty ManagementReal Estate

Responsibilities

Lead day-to-day strategy and client communications for 2–3 enterprise and mid-market B2B accounts with $500K+/month in media spend

Own client growth, retention, and roadmap development with a focus on pipeline generation, acceleration, and revenue impact

Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate to support both demand and brand goals

Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments

Guide media forecasting, annual planning, and performance reporting with a focus on funnel-stage attribution and lead quality

Collaborate with data and CRM teams to optimize toward business outcomes—like MQLs, SAOs, and revenue—using back-end data sources such as Salesforce and HubSpot

Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey

Partner with client marketing and sales stakeholders to ensure tight alignment between campaign strategy, messaging, and GTM motion

Qualification

B2B digital marketingPaid media strategyFull-funnel marketingMedia forecastingCRM data analysisAccount-based marketingPerformance mindsetCross-functional collaborationStrategic thinkingMentoring

Required

7+ years of digital marketing experience with a strong focus on B2B performance strategy

Proven success leading paid media programs for enterprise or mid-market B2B clients

Deep understanding of full-funnel marketing and account-based strategies across digital channels

Experience translating CRM data and sales metrics into actionable media insights

Skilled in media forecasting, budget allocation, and measurement frameworks (including multi-touch attribution, MMM, and incrementality testing)

Comfortable presenting strategy, performance insights, and executive updates to CMOs, VPs of Marketing, and revenue leaders

Collaborative leader who enjoys fostering cross-functional team success

Strategic thinker with a performance mindset—you balance long-term growth strategy with day-to-day optimization

Known for driving clarity, creativity, and innovation in complex B2B environments

Bachelor's degree or equivalent work experience

Benefits

Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!

Generous PTO and 15 company-wide holidays

401k with company contribution

Paid parental leave

Work-life balance with an emphasis on personal well-being

Career growth in a disruptor space & entrepreneurial opportunities within the Monks network

A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!

Authentic commitment to DEI efforts and sustainable growth.

Company

Monks

Glassdoor3.6

Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world.

Founded in 2014

Shrewsbury, Shropshire, GBR

5001-10000 employees