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OuterBox · 1 day ago

Lead Creative Strategist

United States

Full-time

Remote

Mid, Senior Level

$85K/yr - $100K/yr

5+ years exp

OuterBox is a company specializing in digital marketing and creative services. They are seeking a Lead Creative Strategist to oversee the vision and execution of creative asset development across various Paid Media channels, ensuring high-quality outputs that drive business outcomes.

E-CommerceSEOService IndustryWeb DesignWeb Development

Growth Opportunities

No H1B

Responsibilities

Lead the development and execution of creative strategies for Paid Social (Meta, LinkedIn, TikTok, etc.), Paid Search, Google Ads, and Programmatic channels

Oversee all creative asset production—including video, static, motion graphics, ad copy, and interactive formats—to meet performance and brand goals

Act as the creative point of contact for clients, helping communicate vision, rationale, timelines, and results

Manage the end-to-end creative workflow from brief ? concept ? production ? delivery, ensuring work is on time, on brand, and aligned with platform best practices

Partner closely with Paid Media teams to determine required creative asset mixes, testing cadences, and refresh cycles

Ensure creative output ladders to audience insights, funnel stages, platform requirements, and client objectives

Build and continuously refine OuterBox’s Creative Services processes across intake, scoping, revision cycles, QA, and delivery

Develop standardized cost models, packages, and pricing guidance for creative production used across proposals, renewals, and cross-sells

Create templates, briefs, SOPs, and resource libraries to improve efficiency, scalability, and cross-team consistency

Lead client-facing creative discussions, from concept pitches to final asset reviews

Translate client goals into clear creative direction and ensure alignment throughout the project lifecycle

Support client services teams in communicating performance insights, strategic evolution, and creative recommendations

Analyze creative performance data in partnership with Paid Media teams to determine what’s working, what’s not, and what to test next

Use performance insights to evolve creative strategies, testing roadmaps, and future asset direction

Build and maintain internal creative resources including design tools, AI creative software, templates, brand kits, and stock image/video libraries

Champion the adoption of new technologies and creative approaches (AI, automation, advanced formats, new testing methodologies)

Help position OuterBox’s Creative Services as a competitive differentiator across pitches, marketing materials, and internal training

Conduct regular 1:1 meetings and annual performance reviews with direct reports, providing constructive feedback and setting goals for continuous professional development and growth of team members

Foster collaborative environment amongst team to promote integrated alignment and holistic strategies & communication for portfolio of accounts. Empower team members to own results, communication and implementation for their specific channels as well as joint successes and opportunities across clients to promote teammate development

Partner with all departments across OuterBox in alignment with company vision and goals. Every department contributes to creating opportunities for our clients, providing a great experience, and retaining our clients

Continuously stay updated on the digital marketing industry & related industry verticals to grow your knowledge and build credibility with teammates and clients. Participate in ongoing BSchool training to build credibility & business acumen with both teammates and clients, and share your insights

Additional duties, as assigned

Qualification

Creative strategy developmentDigital marketing expertisePerformance marketingProject managementAdobe Creative SuiteData analysisA/B testingCopywritingStorytellingCommunication skillsProblem solvingTeam leadership

Required

5+ years of experience preferred. Demonstration of exemplary performance may supersede the experience requirement

Experience leading a team to meet goals and deliver successful outcomes. You are capable of guiding, coaching, and having constructive conversations

Strong understanding of digital marketing channels and best practices

Proficiency in creative tools such as Adobe Creative Suite, Canva, or similar

Excellent storytelling, copywriting, and content creation skills

Analytical mindset with the ability to interpret data and make data-driven decisions

Strong project management skills and the ability to handle multiple projects simultaneously

Exceptional communication and presentation skills

Ability to work both independently and collaboratively in a fast-paced environment

Experience with performance marketing and understanding of key metrics such as ROI, CPC, CPA, and conversion rates

Familiarity with A/B testing and optimization techniques

Experience working with creative AI tools

Strong problem solving & critical thinking skills. You can identify underlying issues, listen actively, and collaboratively develop solutions that are most helpful and appropriate considering all angles of a challenge/problem and putting yourself in your teammate's and client's shoes