CMI Media Group ยท 2 days ago
Supervisor, SEM
New Philadelphia, PA
Full-time
Onsite
Mid, Senior Level
$70K/yr - $140K/yr
4+ years expCMI Media Group is looking for a Supervisor, SEM & Emerging Media to shape the future of health media. In this role, you will lead a talented team to develop omnichannel strategies that enhance brand performance and influence patient outcomes.
Health Care
Responsibilities
Own strategy and performance for SEM, Programmatic, YouTube, Contextual and emerging channels; set KPIs aligned to brand goals
Lead client strategy and reporting discussions; tell a clear results story with insights and next best actions
Direct junior team workflow and QA deliverables to hit deadlines and exceed performance targets
Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and qualified conversions
Partner with analytics and media teams to design measurement plans and dashboards
Collaborate with partner agencies to align on strategy, activation, and optimization roadmaps
Mentor and upskill the team on best practices across SEM, Programmatic, Contextual and YouTube; support onboarding
When needed, execute keyword research, write ad copy, and fine-tune campaigns hands-on
Contribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMI
Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel performance
Evolve processes, capabilities, and deliverables across SEM & Emerging Media
Qualification
Required
4+ years leading Paid Search or Programmatic campaigns; deep platform fluency (Google Ads, Bing, SA360; DSPs such as The Trade Desk)
Proven leadership: mentoring, workflow management, quality control, and stakeholder management
Strong quantitative analysis, web analytics proficiency (Google Analytics, Adobe/Omniture), and advanced Excel (pivot tables, v-lookups)
Expert communication and presentation skills; concise storytelling for technical and non-technical audiences
Experience defining KPIs, building measurement plans, and making data-driven decisions
Contextual, video/YouTube, and programmatic experience; organic SEO knowledge is a plus
Healthcare/pharma experience or strong aptitude for regulated markets and privacy-first practices
Benefits
Competitive benefits package
Company
CMI Media Group
CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Dr. Susan Dorfman
Global CEO
Oleg Korenfeld
Chief Technology Officer
Recent News
Startbase
2025-09-19
Company data provided by crunchbase