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GE HealthCare · 1 day ago

Senior Director - GE Healthcare Brand Manager

Wisconsin, United States

Full-time

Onsite

Director/Executive

$195K/yr - $293K/yr

15+ years exp

GE HealthCare is a leading global medical technology and digital solutions innovator. The Senior Director of Brand Management will serve as the strategic steward and creative leader of the GE HealthCare brand, defining and driving the global brand strategy while ensuring the brand reflects GE HealthCare’s leadership in precision care and innovation.

AppsHealth CareHealth DiagnosticsHome ImprovementHome RenovationInternetMedical

Growth Opportunities

No H1B

Responsibilities

Define, evolve, and execute the global GE HealthCare brand strategy in alignment with corporate vision and business objectives

Ensure the brand reflects GE HealthCare’s leadership in precision care, innovation, and patient impact—while strengthening its role as a trusted partner to healthcare providers and systems

Partner with business unit and regional leaders to align brand direction with growth priorities and customer needs

Oversee the brand architecture across GE HealthCare’s diverse portfolio of products, services, and digital solutions

Ensure consistency and clarity across all brand expressions—from corporate identity to product-level branding and partner collaborations

Lead global brand governance, including the development and enforcement of brand standards, messaging frameworks, and visual identity systems

Act as the primary brand advisor to executive leadership, providing strategic guidance on brand implications of key initiatives such as acquisitions, portfolio restructuring, or market expansion

Collaborate closely with Corporate Communications, Marketing, Investor Relations, and Product Management to ensure a unified brand narrative across all audiences

Influence and inspire alignment across global and regional marketing teams, ensuring brand coherence at every level of the organization

Leverage insights from brand health tracking, reputation studies, and audience research to inform brand strategy and creative direction

Partner with analytics and insights teams to interpret performance data, identify growth opportunities, and ensure brand investments drive measurable impact

Use insights to continuously strengthen GE HealthCare’s global reputation and stakeholder trust

Lead brand innovation initiatives that connect GE HealthCare’s purpose to emerging opportunities in AI, digital health, sustainability, and equitable care

Evolve the brand to reflect changing customer needs, societal expectations, and technological advancements in healthcare

Drive thought leadership and storytelling that humanizes technology and reinforces GE HealthCare’s role as a global healthcare partner

Lead, inspire, and mentor a high-performing brand management and creative team

Foster a culture of curiosity, creativity, and accountability, empowering the team to challenge conventions and elevate brand expression

Encourage professional growth and collaboration, preparing future leaders for expanded roles within the organization

Qualification

Brand ManagementMarketing StrategyCorporate CommunicationsGlobal Brand StrategyStakeholder InfluenceBrand ArchitectureLeadershipStrategic ThinkingCommunicationMentorship

Required

Bachelor's degree in marketing, Communications, Business, or related field; Master's degree preferred

15+ years of progressive experience in brand management, marketing strategy, or corporate communications—preferably in a B2B or complex global organization

Proven track record building and managing global brands; experience in healthcare, technology, or life sciences industries is a strong advantage but not mandatory

Demonstrated ability to develop and implement brand strategies that drive business growth, customer partnership, and cultural relevance

Strong experience influencing senior stakeholders and collaborating across global, matrixed organizations

Deep understanding of brand architecture, governance, and storytelling, with a passion for design and creative excellence

Experience leveraging brand performance metrics and insights to guide decision-making

Recognized for leadership and mentorship, with a commitment to developing talent and fostering a high-performing, inclusive team culture

Exceptional strategic thinking, communication, and executive presence, with the ability to translate complex business goals into compelling brand strategies

Benefits

Medical

Dental

Vision

Paid time off

A 401(k) plan with employee and company contribution opportunities

Life

Disability

Accident insurance

Tuition reimbursement

Company

GE HealthCare

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GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.

Founded in 1892

Chicago, Illinois, USA

10001+ employees