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Fluenti Commerce · 20 hours ago

Senior Advertising Manager (Retail Media Networks)

United States

Part-time

Remote

Mid, Senior Level

4+ years exp

Fluenti Commerce is seeking a highly skilled Ads Manager with a strong background in retail media advertising. This role focuses on driving performance across retail networks and involves managing multi-channel advertising campaigns to optimize ad spend and identify growth opportunities.

Marketing & Advertising

Responsibilities

Develop and implement paid media strategies across Amazon and other retail networks (Walmart, Target, Instacart, Kroger, Sam’s Club, BJ’s, Costco, etc.)

Build, launch, and optimize campaigns across Sponsored Ads, DSP, and retail media platforms

Manage budgets and pacing to ensure efficient spend allocation and maximum return on investment

Continuously monitor KPIs including ROAS, TACOS, new-to-brand sales, and conversion rates

A/B test ad creatives, keyword targeting, and audience segments to improve results

Stay ahead of algorithm updates, platform changes, and new beta features

Create detailed performance reports with actionable insights and recommendations

Translate complex data into clear strategies for both internal teams and clients

Track performance at product, category, and brand levels to inform overall business decisions

Work closely with account managers, creative teams, and clients to align ad strategies with brand goals

Provide recommendations for product positioning, content optimization, and cross-platform strategy

Support new product launches through tailored retail media campaigns

Qualification

Paid media campaign managementRetail media advertisingAnalytical skillsExcel/Google Sheets proficiencyEcommerce understandingPeople management experienceCommunication skills

Required

4+ years of hands-on experience managing paid media campaigns on Amazon (Sponsored Ads & DSP)

Strong analytical skills with advanced proficiency in Excel/Google Sheets; experience with retail media analytics platforms (Pacvue, Merchant Spring, Ad Badger, or similar) is a plus

Proven track record of driving measurable performance (ROAS, revenue growth, customer acquisition)

Deep understanding of ecommerce, digital advertising KPIs, and retail media landscapes

Ability to manage multiple accounts, projects, and budgets simultaneously

Preferred

2+ years experience managing campaigns across other retail media networks (Walmart Connect, Target Roundel, Instacart, Kroger Precision Marketing, etc.) preferred

Excellent communication skills and client-facing experience preferred

Previous people management experience preferred