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Long John Silver's, LLC · 1 day ago

Brand Manager – Media & Local Store Marketing

Louisville,KY,US

Full-time

Onsite

Mid, Senior Level

3+ years exp

Long John Silver's, LLC is dedicated to creating treasured moments through high-quality food and service. The Brand Manager, Media & Local Store Marketing is responsible for leading the planning, execution, and optimization of national and local media investments, serving as a liaison between the brand, media agency, and franchise partners to drive traffic and strengthen brand presence.

Restaurants

Responsibilities

Serve as the day-to-day lead for the media agency relationship, ensuring strong partnership, accountability, and performance

Collaborate with the media agency to develop and execute best-in-class national and local media plans across channels including linear TV, CTV, radio, out-of-home, digital, paid social, print, and emerging platforms

Support annual media planning, investment strategy development, and in-flight optimization discussions

Ensure media plans align with brand priorities, promotional calendars, and key business initiatives

Manage national and local media budgets, including forecasting, pacing, and reconciliation

Track store openings and closings and adjust media budgets and market allocations accordingly

Track, review, and process media invoices in partnership with finance to ensure accuracy and timely payment

Maintain visibility into planned versus actual spend and support end-of-period budget reporting

Serve as a consultative partner to franchisees, providing guidance on local marketing plans, media execution, and best practices

Support franchise participation in national and regional media programs

Develop and maintain local store marketing calendars, tools, and resources

Plan, manage, and evaluate print coupon drops, including targeting, timing, and coordination with promotional strategies

Monitor and analyze media performance metrics, including reach, frequency, CPMs, and available ROI indicators

Partner with the media agency and internal teams to identify optimization opportunities

Translate performance insights into actionable recommendations to improve media effectiveness

Partner closely with brand marketing, digital, operations, and finance teams to ensure seamless campaign execution

Coordinate media timing and support for new product launches, limited time offers, and seasonal promotions

Support internal communication and alignment related to media plans and calendars

Qualification

Media planningBudget managementBrand managementFinancial acumenAnalytical skillsFranchise supportProject managementCommunication skillsOrganizational skills