Apex Energy Solutions · 1 week ago
Retail Marketing Manager/Lead Generation Manager
Apex Energy Solutions, through its brand Your Home Improvement Company, is seeking a dynamic Retail Marketing Manager to lead local partnerships and grassroots marketing initiatives. The role involves developing scalable programs to drive lead generation and working closely with senior leadership and various marketing teams.
ConsumerConsumer GoodsMarketingSales
Responsibilities
Create, develop, and manage local partnerships, retail events, trade shows, and grassroots marketing efforts
Work collaboratively with the Sr. Marketing & Media Manager, Regional Managers, and Regional Sales Managers
Develop and implement replicable local marketing programs and training structures
Set and track monthly, quarterly, and annual performance goals
Engage homeowners directly to generate leads and schedule in-home consultations
Conduct neighborhood marketing in areas with recently completed projects
Hire, train, manage, and motivate a team of field marketers across multiple locations
Manage marketing budgets to maximize ROI
Review and approve payroll entries and updates
Analyze performance data and identify opportunities for improvement
Conduct performance reviews and ongoing coaching
Support content creation, social media initiatives, and company culture efforts
Assist with corporate marketing projects as needed
Qualification
Required
5+ years of supervisory experience in field marketing, event marketing, or outside sales
Proven ability to build and scale grassroots marketing programs
Strong written and verbal communication skills
Excellent organizational and time-management abilities
Budget management and reporting experience
Ability to lead, train, and inspire field marketing teams
Comfortable demonstrating products and engaging directly with customers
Ability to stand and walk for up to 8 hours
Valid driver's license, clean driving record, and ability to travel using a personal vehicle
Flexibility to work retail hours, including evenings and weekends
Willingness to travel nationally for training, events, and market support as needed
Preferred
Experience in construction, home improvement, or lead generation
Benefits
Medical, dental, vision, and disability insurance
401(k) with company participation
Flexible Spending Account (FSA)
Additional benefits and growth opportunities
Company
Apex Energy Solutions
A pioneering dealer for next-generation windows and eco-friendly building products, Apex Energy Solutions serves homeowners who value and love the place they call home.