WTHN · 2 weeks ago
Influencer & Events Marketing Manager
New York, NY
Full-time
Onsite
Mid Level
3+ years expWTHN is making acupuncture accessible on a mission to transform the mental and physical health of our clients. The Influencer & Events Marketing Manager owns the development and execution of influencer and event marketing programs that drive new client acquisition for WTHN, focusing on measurable business growth.
Health CareWellness
Responsibilities
Manage the day-to-day execution of the influencer and brand ambassador marketing channel, serving as a key point of contact for creators and partners
Support influencer strategy and program growth through thoughtful execution, relationship management, and ongoing optimization
Create and distribute monthly influencer brand briefs outlining campaign objectives, messaging, timelines, and content expectations
Coordinate influencer logistics, including booking appointments, studio visits, event attendance, and content capture opportunities
Manage cross-channel distribution of influencer content, partnering with Social and Paid teams to support organic usage and paid whitelisting opportunities
Handle influencer follow-ups, including tracking deliverables, promo codes, links, usage rights, and timelines
Maintain organized trackers and documentation to ensure smooth execution, visibility, and accurate reporting across campaigns
Plan, book, and support the execution of influencer, brand, and community marketing events in partnership with Studio and Brand teams
Maintain an events tracker to manage timelines, guest lists, partners, and deliverables, ensuring all events are executed smoothly
Support events on-site as needed, including hosting influencers, assisting with run-of-show, and ensuring a positive brand experience
Collaborate with the Studio team on local partnership outreach, flyering, and community engagement initiatives
Assist with the creation and rollout of studio signage, visual merchandising, and event assets aligned with key marketing campaigns
Track and report on event performance metrics, including attendance, leads generated, and conversion to bookings or purchases, sharing insights to inform future events
Qualification
Required
3–5 years of experience in influencer or creator marketing, with a track record of building relationships, executing campaigns, and driving measurable impact
Ability to think strategically about influencer and event marketing while remaining highly hands-on in execution
Strong relationship-building and communication skills, with comfort managing influencers, creators, partners, and cross-functional stakeholders
Experience briefing creators, managing deliverables, and connecting influencer content to broader marketing channels and performance goals
Strong copywriting and briefing skills, with the ability to balance brand voice and growth objectives
Basic design skills and comfort creating, adapting, or providing feedback on marketing assets; working knowledge of Figma preferred
Familiarity with Instagram and creator platforms for content capture, collaboration, and publishing
Strong project management, organizational, and analytical skills, with the ability to manage multiple campaigns and events simultaneously
Highly organized, detail-oriented, and comfortable working in a fast-paced, on-site environment
Passion for wellness, hospitality, and creating meaningful influencer- and community-driven experiences
Preferred
Working knowledge of Figma preferred
Benefits
Medical, Dental, and Vision Insurance
Paid Time Off
401K
Healthcare Flexible Spending Account (FSA)
Pre-Tax Commuter Benefits
Quarterly Wellness Stipend
Free monthly acupuncture and herbs
35% off all retail products
15% off services and products for limited family & friends
Company
WTHN
Wthn is a natural wellness brand offering herbal medicine and acupuncture treatments.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$7.5MKey Investors
L CattertonRed Sea Ventures
2024-01-08Series A· $5M
2018-05-01Seed· $2.5M
2018-04-18Pre Seed
Leadership Team
Michelle Larivee
Founder + CEO
Recent News
Fitt Insider
2024-06-05
Crain's New York Business
2024-05-23
2024-05-05
Company data provided by crunchbase