Xe.com · 6 days ago
SEO & ASO Lead
Irvine, CA
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $110K/yr
4+ years expXe.com is a company that provides a comprehensive range of currency services and products. They are seeking a strategic, hands-on SEO & ASO Lead to take ownership of their global search presence and optimize visibility across various digital surfaces, including AI-driven search environments.
Financial Services
Responsibilities
Audit and rebuild Xe’s global SEO strategy, focusing on high-intent money transfer, FX, and brand queries
Lead keyword research and mapping for all key markets and languages
Define and drive content optimisation for on-site pages, landing pages, and blog articles
Collaborate with engineering on site performance, crawlability, and structured data improvements
Monitor and report on SEO performance metrics, providing actionable insights to leadership
Own Xe’s link acquisition strategy (ethical, relevance-driven)
Manage Xe’s visibility and conversion performance in Apple App Store and Google Play
Conduct keyword research, A/B test metadata, and optimise creative assets
Collaborate with Product Marketing and UA teams to align app acquisition and retention strategies
Research and implement strategies to increase Xe’s visibility and accuracy in LLM-based search (e.g. ChatGPT, Perplexity, Gemini, Copilot)
Develop and test structured data, content formats, and partnerships that improve Xe’s representation in generative AI results
Collaborate with Data and Product teams to integrate Xe’s API data (exchange rates, tools, brand assets) into LLM ecosystems
Stay ahead of emerging trends in search + AI discovery and advise leadership on opportunities
Qualification
Required
4+ years' experience in SEO or growth marketing (ideally in fintech, e-commerce, or marketplaces)
Proven track record improving organic traffic and conversion performance across web and/or app environments
Strong understanding of technical SEO, schema, Core Web Vitals, and modern content frameworks (React, Next.js, etc.)
Familiarity with App Store Optimization tools (AppTweak, Sensor Tower, Data.ai)
Analytical mindset — comfortable working with GA4, GSC, Looker Studio, and keyword analytics tools
Curiosity for AI-driven search trends (OpenAI, Anthropic, Google SGE, etc.) and how they'll reshape discovery
Ability to work cross-functionally with engineers, designers, and marketers
Benefits
Medical, Dental & Vision Insurance
401K Plan with Match
Employee Stock Purchase Plan
Paid Vacation / Sick Leave
Hybrid Work Schedule
Tuition Assistance
Growth Opportunities
Corporate gatherings, team bonding events, and much more!
Plumm Mental Health and Wellbeing
Volunteering day for a charity of your choice
Company
Xe.com
At Xe, we live currencies.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2015-07-06Acquired
Leadership Team
Cecilia Tamez
Chief Strategy Officer (CSO)
Scott Redmond
Chief Revenue Officer
Recent News
Payments Cards & Mobile
2025-08-14
Company data provided by crunchbase